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Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS
Episode 4 of our 5-part series on why your ads aren’t scaling.
Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to convert most of the buyers
In this episode, we cover:
• What we actually mean by follow-up is the time between the first click and the sale.
• Why the biggest lever is not fancy flows, it’s capturing more emails first
• The fastest way to boost conversion rate without touching your ads
• Why weekend email promos can generate massive revenue even from first-time buyers
• The simple rule: stop building flows if your email capture is 1 percent
• How follow-up turbocharges ad performance by lifting conversion rate and ROAS
• When remarketing matters and when it doesn’t, short window problem-solving purchases
• The overlooked power of SMS abandoned cart, and when to save SMS for big promos
• Timing strategy for email and SMS so your message lands when people are actually on their phone
• Why making checkout easier often beats trying to solve every objection
If you feel like your ads should work, but they don’t scale, fix your follow-up and watch what happens.
Next episode: you are freaking out and changing things too often.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
View all episodes
By The Hammersley Brothers
5
11 ratings
Episode 4 of our 5-part series on why your ads aren’t scaling.
Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to convert most of the buyers
In this episode, we cover:
• What we actually mean by follow-up is the time between the first click and the sale.
• Why the biggest lever is not fancy flows, it’s capturing more emails first
• The fastest way to boost conversion rate without touching your ads
• Why weekend email promos can generate massive revenue even from first-time buyers
• The simple rule: stop building flows if your email capture is 1 percent
• How follow-up turbocharges ad performance by lifting conversion rate and ROAS
• When remarketing matters and when it doesn’t, short window problem-solving purchases
• The overlooked power of SMS abandoned cart, and when to save SMS for big promos
• Timing strategy for email and SMS so your message lands when people are actually on their phone
• Why making checkout easier often beats trying to solve every objection
If you feel like your ads should work, but they don’t scale, fix your follow-up and watch what happens.
Next episode: you are freaking out and changing things too often.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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