Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: Why Your Ads Aren’t Scaling: Part 1 of 5


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This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.

 

In this episode, Mark and Ian break down:

  • Why around 80% of “ad problems” have nothing to do with ads
  • How your margin, AOV, and LTV quietly set the ceiling for Meta and Google
  • What actually happened when we spent $190k and turned it into $1m
  • Why scaling ads starts with fixing the business model, not the creative
  • The story of a brand that went from £1m to £30m by changing one product decision
  • How simplifying your offer can double AOV and suddenly make scale possible
  • Why Meta doesn’t owe you results — and what it actually wants from you

  • If you’ve been blaming your agency, chasing new creatives, or tweaking buttons, hoping scale will magically appear, this episode is the reset.

     

     


    P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

     

     

     

    1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

     

    2. Grab a copy of our book - https://book.hammersleybrothers.com/


    3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

    ...more
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    Ecommerce: The Hammersley Brothers Ecommerce PodcastBy The Hammersley Brothers

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