Keep Optimising

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. 

In this episode, we discuss: 

• Why you should think about measurement rather than attribution 
• Three functions you should consider when building your tech stack 
• Properly planning and executing your measurement strategy 

Dive in: 

[06:44] Effective measurement improves strategy and efficiency consistently. 

[10:16] Data aggregation is essential for comprehensive performance reports. 

[15:22] Brands need simplified tech, visibility into individual outcomes. 

[16:56] Unified, accurate analytics are essential for business decisions. 

[19:44] Constant attention needed for evolving analytics strategy. 

[25:49] Insider Tips from JJ! 

Find the notes here: https://keepopt.com/224 

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Welcome to this year’s Black Friday Top Tips episode!  

Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. 

Here's who's sharing their top tip for Black Friday 2024: 

• Amy Hind, Launch 
• Gilbert Corrales, Leaf 
• Yiqi Wu, Aimerce 
• James Cowie, SHOPLINE 
• Graham Murray, Genie Goals 
• Gisela Benini, Genie Goals 
• Becky Herbert, Launch 
• Brad Houldsworth, Remarkable Commerce 
• Jodie Guichard, Brightpearl by Sage 
• And Noah Tucker, Social Snowball 

Dive in: 

[04:23] Optimize customer journey for effective Black Friday. 

[06:53] Fix conversion tracking and analytics for Q4. 

[09:54] Enhance data tracking to recover lost sales. 

[14:02] Ensure timely, warranted exposure for Black Friday. 

[16:50] Use giveaways to boost newsletter subscriptions efficiently. 

[20:18] Test creatives and audiences early for Black Friday. 

[25:42] Optimize marketing based on stock levels and trends. 

Find the notes here: https://keepopt.com/223 

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
• Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. 

In this episode, we discuss: 

• The Google data leak and what it validated 
• Google’s third-party cookie backtrack 
• AI and its impact on SEO 
• And Google’s monopoly on the web in general 

Dive in: 

[09:00] SEO hasn't changed much, just more info. 

[10:37] GDPR regulations in Europe caused legal challenges. 

[16:14] Website ads frustration and conflicting views on helpful content. 

[18:36] The 4 types of search intent. 

[20:32] Update on Google’s monopoly and the Department of Justice. 

[25:49] Insider Tips from Alex! 

Find the notes here: https://keepopt.com/222 

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
• Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.

Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. 

In this episode, we discuss: 

• How the secondhand market is growing, and growing rapidly 
• Why owning your secondhand experience is important 
• Using the Tern Eco software to start your secondhand market journey 
• The importance of the data you get from your secondhand program 

Dive in: 

[05:19] eCommerce experts launch sustainable retail consultancy in 2019. 

[08:26] Excitement about growing business in recommerce industry. 

[11:37] EU-driven legislation will impact trade and sustainability. 

[14:59] 60% of population willing to buy secondhand. 

[18:21] SME retailers agile, innovative, capable, and profitable. 

[20:22] Real-world product wear and tear data. Feedback for durable, repairable products. 

[24:33] Innovating business models for customer engagement. 

[25:49] Insider Tips from Zoe! 

Find the notes here: https://keepopt.com/221

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
• Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing.

Now helping over 600 Shopify merchants to improve post-purchase customer experience. 

In this episode, we discuss: 

• Why you need to focus on the post-purchase customer experience 
• Empowering the customer 
• Upselling opportunities and increasing your brand’s revenue 

Dive in: 

[03:36] Managed customer experience for popular YouTuber brands. 

[08:07] Mistakes after hitting buy button explained succinctly. 

[12:56] Optimised journey for order confirmation and edits. 

[14:15] Enhancing customer experience is a no-brainer. 

[18:22] Bad news for everyone, missed order potential. 

[22:22] Insider Tips from Hamish! 

Find the notes here: https://keepopt.com/220 

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
• Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.

Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. 

In this episode, we discuss: 

• What “manufacturing virality” is 
• How you can own TikTok customer data through 3rd party software 
• Attribution for influencer marketing 

Dive in: 

[03:09] Transitioned from brand side to tech, influencer marketing. 

[08:03] TikTok shop lacks customer data for marketing. 

[11:11] Creators create branded TikTok pages, affiliate program. 

[12:43] Curate viral content, boost revenue, and scale. 

[18:22] Influencers share unique, single-use codes via link. 

[20:40] Automatically generate affiliate accounts with Shopify data. 

[23:17] Insider Tips from Noah! 

Find the notes here: https://keepopt.com/219 

Discover Social Snowball >> https://keepopt.com/snowball

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. 

In this episode, we discuss: 

• Gisela’s 3 Cs for TikTok success 
• What you need to know about ad length 
• Tracking performance with custom metrics 

Dive in: 

[05:02] Focus on authentic, attention-grabbing TikTok creatives. 

[06:33] Grab attention, retain interest, end with action. 

[10:21] TikTok offers unique advertising and creative tools. 

[14:32] TikTok offers TTCX for ad creatives. 

[17:29] Understand audience, create community, advertise product effectively. 

[19:56] Ad length based on age range. 

[27:41] Insider Tips from Gisela! 

Find the notes here: https://keepopt.com/218 

Discover Social Snowball >> https://keepopt.com/snowball

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dawn Chubai is a live stream product selling expert!

She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!!

More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School. 

In this episode, we discuss: 

• Understanding your audience and customers 
• Why you need to master storytelling 
• How engagement plays an important role in your live selling 

Dive in: 

[05:31] Launch of Live Selling School lacked competition. 

[09:11] Consider TikTok shop, choose a fitting face for your brand. 

[15:36] Live streaming shopping boosts brand engagement, sales. 

[17:15] Creating sensory experiences in online shopping presentations. 

[21:16] Understand customer motivation, craft compelling pitch. 

[25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness. 

[27:41] Insider Tips from Dawn! 

Find the notes here: https://keepopt.com/217 

Discover Social Snowball >> https://keepopt.com/snowball

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok. 

In this episode, we discuss: 

• The 4 pillars of TikTok 
• Strategic product selection and offers 
• How to get to your first 100 sales 
• Optimising affiliate partners 

Dive in: 

[06:27] The pillars of TikTok. 

[09:17] Focus on 1-3 key products for promotion. 

[12:02] Create aggressive affiliate strategy with higher commissions. 

[15:01] Creating consistent content is crucial for success. 

[19:12] Reach out to brand owners for promotion. 

[21:25] TikTok focusing on live content for growth. 

[25:59] Insider Tips from Ashley! 

Find the notes here: https://keepopt.com/216  

Discover Social Snowball >> https://keepopt.com/snowball

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. 

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

In this episode, we discuss: 

• How to expand your reach with TV ads 
• Targeted advertising 
• Budget requirements for testing TV ads 
• Tracking and measurement 
• Tips for making your ads successful 

Dive in: 

[04:21] TV advertising accessible to smaller brands, is beneficial. 

[07:21] Testing ads with free views, limited wastage. 

[12:46] Upgrade ad production after successful testing results. 

[14:32] Maintain consistency across platforms for effective content. 

[19:24] Digital channels provide some control for marketers. 

[23:50] Launching new TV campaign affects sales analysis. 

[25:31] Insider Tips from Danielle! 

Find the notes here: https://keepopt.com/215  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor