Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.

That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. 

 

In this episode, we discuss: 

• Why outdated targeting methods could be costing you conversions 
• The hidden risks of relying solely on dynamic catalog ads 
• How your messaging might be sabotaging your Meta ad success 
• The #1 budgeting mistake that’s crippling your campaigns 
• Sneaky Meta settings that could be derailing your ads without you knowing 

 

Dive in: 

[05:02] Effectiveness of ad targeting strategies. 

[09:57] Dynamic catalog ads: missed opportunities. 

[11:03] Separate catalog and creative ads. 

[16:29] Simplifying ad content approaches. 

[18:06] Stagger launches for better optimisation. 

[23:35] Ad copy disruption alert. 

[25:37] Convincing stakeholders in ad strategy. 

[28:49] Insider Tips from Aggie! 

 

Find the notes here: https://keepopt.com/242

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. 

 

In this episode, we discuss: 

• How first-party cookies can slash your ad spend waste 
• The secret to unlocking 40% more data for Meta Ads 
• Why your tracking setup might be sabotaging your campaigns 
• The game-changing fix for health and wellness brands 

 

Dive in: 

[04:57] One-year cookies enable continuous visitor tracking. 

[07:21] First-party data capturing enhances ad performance. 

[10:13] User tracking challenges due to cookie deprecation. 

[12:58] Collect emails and click IDs for better ads. 

[17:59] Tracking issues due to Shop Pay URL change. 

[21:25] Policy limits purchase optimization, causing marketing issues. 

[24:59] Insider Tips from Yiqi! 

 

Find the notes here: https://keepopt.com/241

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. 

In this episode, we discuss: 

• How to decode your ad performance with smarter metrics like MER 
• Why Advantage Plus Shopping is the go-to strategy for scaling campaigns 
• The secret to creating winning Meta ad assets without burnout 
• A simple test to decide between lead-gen campaigns and direct sales ads 

Dive in: 

[03:43] Brands prioritize profitability and efficient ad strategies now. 

[09:08] Focus on MER, simplified structures, machine learning. 

[13:17] New assets required based on amount of spend. 

[16:24] Initial clients had own creatives; provided strategy. 

[17:54] Testing lead generation versus direct conversion campaigns. 

[22:42] Insider Tips from Nikki! 

 

Find the notes here: https://keepopt.com/240

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site.

Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions. 

 

In this episode, we discuss: 

• How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience 
• The secret to building a lean, high-impact in-house creative team 
• Why experimentation is the key to digital advertising success 
• How tailoring ads to unique customer needs can unlock new markets 

 

Dive in: 

[07:19] Agency handles account admin; brand manages budgets. 

[09:57] Increased creative volume reduces fatigue, boosts performance. 

[15:42] Community self-runs, shares content; fosters discussions, UGC. 

[17:27] Creative processes have become more streamlined, inclusive. 

[21:53] How is in-house sign-off process managed? 

[25:27] Experimentation is crucial for continuous marketing success. 

[29:08] Insider Tips from Janis! 

 

Find the notes here: https://keepopt.com/239

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. 

 

In this episode, we discuss: 

• Game-changing ways AI slashes ad costs and time 
• The customer insights your ad campaigns reveal 
• Why Komal swears by patience and testing for ad wins 
• Must-try AI tools to level up your marketing game 

 

Dive in: 

[04:36] Focusing on small business marketing alleviates founders. 

[06:22] Small sellers face bandwidth and expertise challenges. 

[10:47] Keywords, bidding, metrics optimization, ad budget decisions. 

[14:35] AI helps tailor brand marketing content efficiently. 

[16:16] Ad copy adapts across channels for optimization. 

[19:35] No unified tool for multi-channel campaign launches. 

[22:14] Insider Tips from Komal! 

 

Find the notes here: https://keepopt.com/238

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. 

In this episode, we discuss: 

• The AI strategies marketers are using to craft customer avatars that convert 
• Why starting with human insights is crucial before involving AI 
• Pro tips for creating avatars that resonate with your audience's emotions 
• How to leverage reviews and team insights for next-level personalization 

Dive in: 

[04:15] Creating, sharing, and refining content using AI. 

[07:50] AI helps understand users, systemize insights efficiently. 

[12:22] Research, analyze reviews for authentic customer language. 

[15:03] Start with basic AI tools, focus prompts. 

[17:40] Describe product, avatar, before/after states, pain points. 

[21:53] Tailor document for team-specific needs. 

[25:12] Insider Tips from Sara! 

 

Find the notes here: https://keepopt.com/237   

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own business AND helping others to embrace AI Marketing automation. 

 

In this episode, we discuss: 

• How to pinpoint tasks you must automate with a simple time audit 
• The real difference between AI and automation—and why it matters 
• Tools and tips to save hours without sacrificing quality 
• Why automation can boost productivity and build stronger customer relationships 

 

Dive in: 

[05:09] Conduct a time audit before considering automation. 

[07:27] AI isn't always intelligent or problem-solving. 

[12:12] Automate non-human tasks; prioritize customer interaction. 

[14:08] Automate repetitive, teachable tasks first. 

[16:57] Hustle culture criticized; business overwhelm issues highlighted. 

[20:19] Insider Tips from Jameela! 

 

Find the notes here: https://keepopt.com/236  

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. 

 

In this episode, we discuss: 

• The secret to writing AI-powered product descriptions that actually convert 
• Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce 
• How to use AI to uncover hidden customer desires and boost engagement 
• The future of copywriting: Will AI replace human writers? 

 

Dive in: 

[05:23] Improving AI for better product descriptions. 

[09:25] Start with clear direction; quality input yields success. 

[13:02] Ensuring data quality for AI requires depth. 

[16:36] Use Descriptomizer; track and analyze engagement metrics. 

[17:32] Score product descriptions using "emphasis analysis". 

[21:43] AI reshapes copywriting, humans remain essential. 

[24:50] Insider Tips from Thomas! 

 

Find the notes here: https://keepopt.com/235

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

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Rosie is CEO at Nibble, where they’re building the future of AI negotiation. 

 

Hit PLAY to hear: 

• Using AI to personalize negotiations and increase engagement 
• Deploying AI for targeted discounts 
• Improving B2B operations 

 

Key timestamps to dive straight in: 

[08:11] AI enables personalized, natural language conversations effectively. 

[10:19] Consumer electronics brand avoids blanket promotions. 

[13:58] Insightful data reveals effective discount strategies. 

[17:01] Integration enhances customer-brand relationships through chatbots. 

[21:24] Balancing AI ethics and human-like chatbots. 

[24:15] Offload customer inquiries to ease pressure on agents. 

[26:37] Insider Tips from Rosie!

[30:26] Learn more at Nibble.bot 

 

Episode sponsored by Nibble. Learn more HERE

 

Find the notes here: https://keepopt.com/234

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle! 

 

In this episode, we discuss: 

• Why you need to embrace different content formats 
• Personalization of content 
• Customer research and customer-centricity 
• The role of technology in content marketing 

 

Dive in: 

[03:33] Content marketing focuses on customer engagement, sales. 

[07:21] Repurpose content considering customer intent and format. 

[11:27] Miss rich research in B2C, customer engagement vital. 

[14:00] Content positioning varies across web and mobile. 

[18:55] Stradivarius excels in engaging, native video content. 

[20:46] Insider Tips from Irem! 

 

Find the notes here: https://keepopt.com/233   

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy