Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.

In this episode, we discuss:

• The importance of diversifying your affiliate portfolio
• Why building strong relationships with your affiliates is key
• Video content and the future of affiliate marketing

Dive in:

[04:32] The different types of affiliates brands can incorporate in their strategy.

[07:12] Why brands should diversify their affiliate portfolio.

[08:20] Affiliate marketing comes down to building relationships.

[12:27] Having the right messaging to get responses from cold outreach.

[14:30] Identify conflicts of interest in affiliate partnerships.

[16:00] Where to start with your affiliate marketing in 2024.

[19:11] Listen to Rick’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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