My business, which publishes the Hotspotting.com.au website, has a pretty simple philosophy in the pursuit of success: if we make our customers happy and/or satisfied, we’ll be successful. The idea is to be helpful to people trying to achieve an objective – for example, finding a good location to buy a property to achieve a good rental return and capital growth over time. The philosophy is: if we’re helpful to people, they’ll become our customers and the business will be successful. In my experience, most businesses have approaches which are similar – if they provide good products and service, their customers will be happy and they will be successful. BUT … News media is different. The business model pursued by most forms of mainstream media is that they can make money by making people feel bad. Media organisations set out to profit by alarming people.