Internal marketing employee or marketing agency? Entry level hire or seasoned marketer? Broad range of skill sets or deep specialist in a few core skills? 
Today’s guest, Mary Keough, Senior Marketing Strategist, Gorilla76, breaks down the questions that any manufacturing leader will need to answer for themselves before building a marketing team. Or even before making that first marketing hire. 
Join us as we discuss:
When to hire an internal marketer versus an agency
Budgets for staffing a marketing role
What skills sets to prioritize
The difference between the roles of marketing and sales 


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