The focus is very much on the dinner plate rather than the farmgate as David learns more about young consumers - Gen Z - to understand their attitudes towards health and how red meat and dairy fit into their meal choices. Joining him is colleague Charlotte Forkes-Rees, a retail and consumer insight analyst.

Plus find out what social media David uses. Or not!

More on our insight work:

Shopping baskets with red meat are more likely to contain fruits and vegetables | AHDB

Consumer attitudes show health is all about balance | AHDB

Using marketing to build relationships with consumers | AHDB

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David's joined by AHDB's Lead Red Meat Analyst, Hannah Clarke, to go through the results from Defra's most recent UK livestock population survey. Released in December, the figures show cattle and sheep numbers on farm were at historic lows in June 2024.

And find out what guitarist The Edge thinks about one Midlands football team.

More on livestock data:

Beef & lamb market update: Defra’s June survey shows UK beef and sheep populations at historic lows | AHDB

Beef & lamb 2030 series | AHDB

Lamb outlook: Production update | AHDB

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What can farmers and levy payers expect across the year? David's joined by AHDB analysts from the beef and lamb, cereals and oilseeds, dairy, and pork sectors to discuss the next 12 months.

Plus, find out who is the non-golfer amongst them.

Some useful webpages to bookmark for reference:

Beef markets | AHDB

Lamb markets | AHDB

Cereals and Oilseeds markets | AHDB

Dairy markets | AHDB

Pork markets | AHDB

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Given the farming inheritance tax changes and the fact that Christmas is a time when families get together, this episode explores the topic of succession and how to approach those tricky conversations with loved ones. AHDB Senior Engagement Manager Amy Hughes chats to Lyn Sykes, globally renown succession expert, to cover some of the basics.

Could the way we deliver sex education have any influence?

More information on succession:

Business changes and succession: talking things through | AHDB

Support for farmers - mental health | AHDB

AHDB Food & Farming / Succession: Time to talk about the future

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The final Defra production figures for cereals and oilseeds are discussed as David's joined by AHDB Senior Analyst Olivia Bonser. The pair also look at what it means for this season's balance sheet and offer early predictions for 2025.

Plus, find out which animal made a surprise appearance at a recent Nativity.

Back to the farming stuff:

Analyst Insight: Final UK harvest 2024 estimates | AHDB

Regional variation in 2025 UK area forecasts: Grain market daily | AHDB

Cereals and Oilseeds markets | AHDB

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As we head into the festive season, find out what consumers are planning to eat given positivity among shoppers is pointing to a better Christmas than last year. Joined by AHDB colleagues Emma Wantling and Becky Smith, David also throws the spotlight on red meat prices and how they compare against costs.

And is it the year of the air fryer? Or dehumidifier?

More from the consumer insight team:

Sensible spending and a passion for pigs in blankets: Predictions for Christmas food trends 2024 | AHDB

Environment and buying sustainably drives consumer focus | AHDB

Halal meat accounts for 30% of UK lamb sales | AHDB

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Find out what's been happening in the dairy markets, why it's been record breaking, what's driving prices, and how it's impacting the farmgate coffers as David's joined by AHDB Lead Analyst for Dairy, Susie Stannard. The pair also look at milk production and demand.

And will the humble Yorkshire Pudding have a place in your Christmas Dinner?

Back to all things dairy:

Dairy markets | AHDB

UK farmgate milk prices | AHDB

UK wholesale prices | AHDB

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Halal meat accounts for 30% of lamb sales, according to AHDB's recent consumer insight work. Joining David Eudall to look at whether farmers could benefit from finding out more about the sector and its requirements are Senior Halal Sector Manager, Awal Fuseini, and Retail & Consumer Insight Manager Vanessa Adamson.

Plus, would you be happy if someone bought you a ladder?

Anyway, back to the important stuff:

Consumer insight: Halal retail and consumption trends 2024 | AHDB

Opportunities in halal | AHDB

What’s most important to consumers of halal meat? | AHDB

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With the help of expert colleague Hannah Clarke, David walks us through some new AHDB research indicating a drop in beef and sheep meat production by the year 2030.  They address concerns around this and explain why and how we’ve done the project.

Plus, good luck spotting this week's mystery music act.

Further reading material:

Beef & lamb 2030 series | AHDB

Agri Market Outlook | AHDB

AHDB economics news stories

If you want to get in touch with the Agonomics team, please email: [email protected]

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With the help of his AHDB colleagues, David looks at the complexities surrounding the changes to the farm inheritance tax announced in the Autumn Budget. There's discussion about the future of delinked payments and more on the Sustainable Farming Incentive too.

Plus, good luck spotting this week's mystery music act.

Further reading material:

AHDB response to Budget 2024 | AHDB

Total farm support eroded by underspend and inflation | AHDB

Stacking options for SFI | AHDB

If you want to get in touch with the Agonomics team, please email: [email protected]

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