Agonomics

As we roll into the new year, The AG Show is diving into the latest trends shaping how health‑conscious consumers are eating. From the rise of high‑protein and high‑fibre everything, to the buzz around weight‑loss jabs and supplements, AHDB’s consumer guru Vanessa Adamson and nutrition and health top bod Kate Arthur help us make sense of it all. They join Charlotte, Hannah and Tom to unpack what these shifts could mean for our plates -and our farmers.

Plus, Farmer Tom is back! He’s giving us an update on his Farmer Time charity and how it’s reconnecting kids with the fields and farms where their food begins.

SOME USEFUL BITS

The new consumer health revolution | AHDB

2026 consumer health predictions | AHDB

Farmer Time | Connecting Classrooms & Farms

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts

The AG Show is wrapping up 2025 with a bang – and by bang, we mean a big, juicy quiz!

This time, Producer Martin flips the script and takes over as quizmaster, putting presenters Charlotte, Hannah and Tom in the hot seat.

The questions? A mix of all things food and farming in 2025 plus a sprinkle of festive Christmas fun. But that’s not all – the final round, Barnyard Banter, is pure chaos. The gang has to guess farming-related things based on clues from kids. Yep, kids.

So… who’s going to nail it and who’s going to crash and burn? Have a listen to find out!

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

1. Easily update your preferences and contact information
2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts

Farmers are tough, no doubt about it - but the festive season can pile on extra stress and worries. That’s why The AG Show sat down with We Are Farming Minds, a brilliant charity working to smash the stigma around mental health in farming.

Plus, Tom’s back from the Gira Meat Club conference in Geneva and he’s spilling the beans on what he learned with the team.

And if you’ve ever wondered just how chaotic things get behind the mic, producer Martin’s got you covered with a peek at the outtakes and bloopers. Spoiler: it’s not exactly professional…

SOME USEFUL BITS

Support for farmers | AHDB

Tackling mental health in the farming community of Herefordshire

Strategic expertise in the meat & livestock industry

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

1. Easily update your preferences and contact information
2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts

We’ve got a jam-packed livestock episode on The AG Show!

First up, we’re diving deeper into the drop in milk prices and what it means for our dairy farmers, with insights from AHDB’s Lead Analyst, Susie Stannard.

We’re also talking about African swine fever popping up in wild boar in Spain - and how that could shake up global trade.

Jennifer Morgan’s here with the latest on Bluetongue virus, plus we’ll explore how farmers and vets can get involved in the UK Ruminant Antibiotic Stewardship Roadmap.

SOME USEFUL BITS

Dairy markets | AHDB

Spain’s ASF outbreak: Implications for EU pig meat movements and global trade | AHDB

Bluetongue virus latest news | AHDB

UK Ruminant Antibiotic Stewardship Roadmap

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts

The AG Show team are hanging out with some of their AHDB colleagues in this episode, starting with environment guru Rachael Madeley-Davies, fresh back from COP30 in Brazil. Rachael’s big message? Farmers aren’t just part of the conversation on climate change - they’re absolutely key to it.

Then things get a little techy as Charlotte Forkes-Rees and Hannah Clarke strap on VR headsets to take a virtual walk through a pig abattoir. Yep, you read that right - VR meets farming!

And finally, we catch up with Zanita Markham to find out what earned her the prestigious Chris Brant Award at the National Pig Awards. Spoiler: it’s because she's ace (though we are biased)!

Some useful bits from the episode:

Blog: Why COP30 showed farmers’ views matter | AHDB

Zanita Markham wins Chris Brant Award | AHDB

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

1. Easily update your preferences and contact information
2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts

This week on The AG Show, we’re diving into what the Autumn Budget could mean for farmers. Hannah Clarke and Charlotte Forkes-Rees are joined by AHDB’s Lead Economist, Jess Corsair, to break it all down.

Charlotte’s also sharing her hot takes on what’s going to land on your Christmas dinner plate this year - spoiler: it’s not just turkey talk!

And if you’ve ever wondered what goes into organising an award-winning festive tractor run, we’ve got the inside scoop.

Plus, our F.I.E.L.D. agents are back decoding more of the weird and wonderful words from the farming world. You’ll never look at agri-lingo the same way again!

Some useful bits from the episode:

Autumn Budget 2025 and the impacts for agriculture | AHDB

Sheepy Ploughing Association

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts

Farmer Tom (AKA Tom Martin) joins The AG Show's Tom Spencer before taking the stage at AHDB’s Big Scottish Crops Conference. They’re chatting all things soil health, mental health and the AI tools Tom’s using to level up his farm game.

Meanwhile, Charlotte Forkes-Rees and Hannah Clarke dive into red meat and dairy, asking the big question: what wins with shoppers - value or convenience?

Plus, we’ve got the latest farming headlines and another head-scratching term decoded in F.I.E.L.D. agents.

Some useful bits from this episode:

The Big Scottish Crops Conference | AHDB

Premium products boost demand for cheese and yogurt | AHDB

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts

Kaleb Cooper’s been checking out how farming works Down Under, and it’s got Charlotte, Hannah, and Tom thinking – could a gap year be a game-changer?

They catch up with Charlie Beaty, who swapped UK fields for New Zealand pastures, and Kiwi farmer Ethan Loveridge, who’s done the reverse. Plus, dairy farmer Sophie Gregory joins in – she’s keen for her eldest to see the world before settling down on the farm.

Sophie also opens up on The AG Show about how much impact the current milk price slump has had on her business, with AHDB’s Lead Dairy Analyst Susie Stannard digging into the numbers.

And yep, another farming acronym gets busted by one of our F.I.E.L.D. agents.

Some useful bits from this episode:

Commodity prices slump further amidst no let-up in milk surge | AHDB

Dairy markets | AHDB

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts

Join Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer as they take a deep dive into a recent AHDB report that found British consumer trust in farmers has reached a record high.

The trio also catch up with Lancashire farmer Eden Hill, who understands the importance of that trust and combined with the power of social media is successfully selling her meat boxes.

And our F.I.E.L.D. agents begin their quest to jargon bust. No farming acronym is safe (even ours).

Some useful bits from the episode:

Consumer trust in British agriculture and farmers reaches record high | AHDB

Lancashire Lamb Boxes | Our Story — Lancashire Lamb Boxes

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at [email protected].

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts

Introducing The AG Show - agri chat that matters with farming news, views and voices you will want to hear.

Join presenters Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer for your weekly farming fix, keeping you up to date with the latest trends and challenges, whether you're tuning in from the tractor, your pickup or grabbing a quick 30-minute break.

Charlotte, Hannah and Tom are very keen to hear your feedback, comments, stories and suggestions for future topics to discuss in the show. You get can in touch with the team by emailing [email protected].

New episodes drop Wednesdays at midday from 12 November.