My guest today Matt Ough who grew up in Edenhope in the West Wimmera region of Victoria.

He worked on the family’s sheep farm in his teens learning about animal husbandry and pasture management. When he finished his VCE at Edenhope College, Matt took a gap year working as a teller at a local bank branch. During his gap year, Matt decided to combine his love for farming and business by enrolling in the Bachelor of Agribusiness at Marcus Oldham College. While studying, Matt was awarded a Rural Finance scholarship which perked his interest in agricultural commodity markets and analysis. 

In 2014, Matt joined Rural Finance as part of their insights team and produced reports on a number of topics including livestock, dairy, horticulture and his pet topic Australian farmland values. In late 2021, Matt had a change of shirts and now does much of the same in-depth analysis and reporting that he has become renowned for as a Senior Communications Specialist (Market Insights) with Elders.

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