This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

AI and The Rise of the Individual Creator (483)


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Did someone say McDonald's is bringing back snack wraps?

In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator.

In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft.

And Netflix adds advertising to its IP. Good decision?

Winners and losers include Ohio Bike Week and ELF/Hailey Bieber.

Rants and raves include WaPo's new mission statement and the new NYTimes lawsuit against ChatGPT.

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This week's links:

Google AI Mode Undermining Journalism

Builder.ai Collapses

Netflix Adds Ad Tech

Chain Restaurants Go Nostalgia

ELF Buys Rhode

WaPo's New Mission Statement

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