As we passed the midway point of 2025, we're witnessing a fascinating convergence: social media has become the new town square for financial decisions, mobile apps are overtaking traditional banking channels, and after years of digital self-service, Americans are seeking human financial advice at levels not seen since the 2008 crisis. Meanwhile, alternative financial options are experiencing an unexpected renaissance, and artificial intelligence stands at a critical inflection point between promise and practice.

Welcome to today's episode of Banking Transformed, where we're diving deep into the seismic shifts reshaping the financial services landscape. I'm joined by Luke Allchin, Director of Research at RFI Global, who brings us groundbreaking insights from their latest MacroMonitor data tracking over 130 million US households.

Luke's research reveals that 2026 won't just be another year of incremental change – it will be the year that separates digital natives from digital laggards, and where trust becomes the ultimate currency. Let's explore what financial institutions need to know to thrive in this rapidly evolving landscape.