While farmer distrust of AI remains a key adoption barrier, will farm businesses that are being set up for an AI future have a competitive advantage?

Paul Windemuller is a pioneering first-generation farmer and Nuffield Scholar from Coopersville, Michigan (USA). Along with his wife Brittany, 

Paul built his farm from the ground up with limited capital, relying on ingenuity, automation, and data-driven decision-making to grow Dream Winds Dairy into a highly tech-enabled operation.

In this episode, Paul shares his unconventional journey into dairy farming from digging parlor pits by hand and retrofitting sheds on a shoestring budget, to becoming an early adopter of robotics, wearable sensors, and AI-enabled tools. Paul didn’t grow up on a farm, so technology became a way to compensate for what he calls a lack of “cow sense,” helping him make faster decisions around health, breeding, and herd performance.

As AI accelerates, Paul argues that adoption is less about buying another gadget and more about building the underlying foundations: connectivity, clean data, and a culture of curiosity within farming teams.

Sarah and Paul discuss:

• How a lack of traditional farming experience became a catalyst for data-driven innovation.
• Why AI should be viewed as a utility, like electricity, rather than a single technology purchase.
• The practical steps farmers can take today to become “AI ready.” 
• Why governance models that keep value with farmers and rural communities could determine whether AI delivers long-term benefits.
• Why farmer-owned data infrastructure and interoperability may be the next big innovation in agriculture.

Useful Links:

• Leading the Herd: AI, Insight, and the Next Agricultural Revolution, (Paul’s Nuffield report)
• Getting Into the weeds: the AI data dilemma
• Artificial Intelligence and the Future of Work in Agriculture
• Yield maps killed agtech software, can AI fix it? (report)

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The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.