Think AI governance is just policies and guardrails? Think again. In this episode, we break open the psychology, ethics, and risks behind AI decision making—and why business analysis and quality assurance professionals are more critical than ever.

In this episode, I sit down with author and AI thinker Chris Ambler for a conversation that reframes how we should be approaching AI, ethics, and decision making. Instead of talking about AI as a shiny tool or a magical brain, Chris takes us back to basics—treating AI as software, unpacking the psychology behind human decision-making, and revealing why those insights are crucial for business analysis and QA professionals.

In this conversation we talk about AI from a very different perspective. We explore bias and drift, moral frameworks, the “elephant and rider” model, and why guardrails—not hype—will determine the future of AI. This one goes deep, challenges your assumptions, and might leave you a little unsettled (but optimistic).

Whether you're a business analysis or quality assurance professional, product leader, educator, or simply someone trying to wrap your head around how AI should work, this conversation will spark new thinking about the role we all play in responsible AI.

🎙️Episode Highlights• What AI governance really means• Why AI must be treated as software—not a sentient being• Bias, drift, and why repeatability matters• Ethical frameworks and the dilemma of “whose morals” to encode• The psychology behind human decision-making• Anthropomorphism and the danger of “trusting” AI• Why business analysis and quality assurance professionals are essential to responsible AI development• The urgency of creating AI guardrails and global collaboration• Chris’s new book The Psychology of AI Decision Making• Chris’ AI Governance Union initiative

🔗 Resources

· Connect with Susan on LinkedIn

· Connect with Chris on LinkedIn

· Learn more about Chris’ book The Psychology of AI Decision-Making

·IIBA members have exclusive access to this book through their membership!

Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience.

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The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.

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