Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped. For Further Reading:CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit
Listen on your favorite podcast app: https://pod.link/1715735755

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped. For Further Reading: CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/ How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/ MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit Listen on your favorite podcast app: https://pod.link/1715735755

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped. For Further Reading:CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit
Listen on your favorite podcast app: https://pod.link/1715735755

AI Hype Vs. Reality at CES 2026

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.

Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.

DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.

Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker).  Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

Business

Technology

Marketing

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.

Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.

DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.

Your hosts are the well-respected international marketing &amp; AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker).  Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

Share AI Hype Vs. Reality at CES 2026

Sign up to save your podcasts

AI Hype Vs. Reality at CES 2026

AI Hype Vs. Reality at CES 2026

More shows like Decoding AI for Marketing

Freakonomics Radio

Marketing School - Digital Marketing and Online Marketing Tips

The Daily

Up First from NPR

Masters of Scale

Practical AI

The Journal.

Hard Fork

The Artificial Intelligence Show

The Startup Ideas Podcast

Marketing Against The Grain

The AI Daily Brief: Artificial Intelligence News and Analysis

Leveraging AI

AI Explored

Beyond The Prompt - How to use AI in your company