The Revenue Formula

AI in Action: GTM use cases that work (with Andy Mowat)

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Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does?


This and more we talk about with Andy Mowat

  • (00:00) - Introduction
  • (05:47) - RevOps vs GTM Ops and retitling
  • (11:10) - AI Usecases in the GTM
  • (12:18) - The main sales usecase
  • (14:15) - AI SDRs: Efficiency vs. Conversion
  • (19:02) - AI that actually works in sales
  • (23:06) - AI and data
  • (26:08) - Generative AI and Data Normalization
  • (30:05) - Future of AI in Business

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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