The Revenue Formula

AI in Action: GTM use cases that work (with Andy Mowat)

Listen Later

Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does?


This and more we talk about with Andy Mowat

  • (00:00) - Introduction
  • (05:47) - RevOps vs GTM Ops and retitling
  • (11:10) - AI Usecases in the GTM
  • (12:18) - The main sales usecase
  • (14:15) - AI SDRs: Efficiency vs. Conversion
  • (19:02) - AI that actually works in sales
  • (23:06) - AI and data
  • (26:08) - Generative AI and Data Normalization
  • (30:05) - Future of AI in Business

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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