Mark Polyak, Chief Product and Technology Officer at <a href="http://mint.ai">MINT.ai</a>, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how <a href="http://mint.ai">MINT.ai</a> is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. For Further Reading: Learn more about <a href="http://mint.ai">MINT.ai</a>: <a href="https://www.mint.ai/">https://www.mint.ai/</a>Building Effective Agents (Anthropic): <a href="https://www.anthropic.com/engineering/building-effective-agents">https://www.anthropic.com/engineering/building-effective-agents</a>
Listen on your favorite podcast app: https://pod.link/1715735755

Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. For Further Reading:Learn more about MINT.ai: https://www.mint.ai/ Building Effective Agents (Anthropic): https://www.anthropic.com/engineering/building-effective-agents Listen on your favorite podcast app: https://pod.link/1715735755

Mark Polyak, Chief Product and Technology Officer at <a href="http://mint.ai" rel="noopener noreferrer">MINT.ai</a>, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how <a href="http://mint.ai" rel="noopener noreferrer">MINT.ai</a> is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better.&nbsp;For Further Reading: Learn more about <a href="http://mint.ai" rel="noopener noreferrer">MINT.ai</a>: <a href="https://www.mint.ai/" rel="noopener noreferrer">https://www.mint.ai/</a>Building Effective Agents (Anthropic):&nbsp;<a href="https://www.anthropic.com/engineering/building-effective-agents" rel="noopener noreferrer">https://www.anthropic.com/engineering/building-effective-agents</a>
Listen on your favorite podcast app: https://pod.link/1715735755

AI Is Upending Media Planning and Buying

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.

Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.

DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.

Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker).  Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

Business

Technology

Marketing

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.

Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.

DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.

Your hosts are the well-respected international marketing &amp; AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker).  Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

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