Are you feeling the pressure to “do something with AI” but unsure what that means for your business? Have you invested in AI tools or formed a task force, only to wonder why you’re still not seeing meaningful results? Without a unifying strategy, even the best AI tools can create more noise than results. To learn a four-pillar AI implementation strategy designed to help you acquire, convert, retain, and support customers more intelligently, I interview Susan Westwater.

Guest: Susan Westwater | Show Notes: socialmediaexaminer.com/a62

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