AI has solved one of marketing's oldest problems: creating content at scale.

Now it may be creating a new one.

In this episode of The AI Marketing Companion, Sandy Carter welcomes Simon Davis, Co-Founder and CEO of wearemighty, to discuss the growing challenge of maintaining originality in an era of unlimited AI-generated content.

Simon shares how a request for 25 million branded assets led his team to discover a critical flaw in many AI workflows: content scales faster than brand consistency. That insight ultimately led to the creation of SecretSauce, a platform designed to help organizations preserve their identity across millions of assets.

Together, Sandy and Simon explore the rise of AI slop, the hidden costs of brand drift, the future of agent-driven marketing, and why the most successful brands of the next decade may be those that remain unmistakably human.

Whether you're leading a marketing team, building a brand, or experimenting with AI, this episode offers practical insights into the future of creativity, differentiation, and trust.

Key Topics:

• AI slop versus original thinking
• The hidden costs of unlimited content
• Brand drift and consistency at scale
• Marketing agents and autonomous publishing
• Teaching AI to understand a brand
• Why originality matters more than ever

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