Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. 

In this episode, we discuss: 

• The AI strategies marketers are using to craft customer avatars that convert 
• Why starting with human insights is crucial before involving AI 
• Pro tips for creating avatars that resonate with your audience's emotions 
• How to leverage reviews and team insights for next-level personalization 

Dive in: 

[04:15] Creating, sharing, and refining content using AI. 

[07:50] AI helps understand users, systemize insights efficiently. 

[12:22] Research, analyze reviews for authentic customer language. 

[15:03] Start with basic AI tools, focus prompts. 

[17:40] Describe product, avatar, before/after states, pain points. 

[21:53] Tailor document for team-specific needs. 

[25:12] Insider Tips from Sara! 

 

Find the notes here: https://keepopt.com/237   

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