Hollywood had its eyes on Web Summit Lisbon this week — where Tilly Norwood creator Eline van der Velden joined Ankler Media EIC Janice Min to showcase her AI “actress.” But Wild Sheep Content CEO Erik Barmack, our Reel AI columnist, tells Elaine Low, Sean McNulty and Natalie Jarvey that the fixation on Tilly misses the far more consequential story: the unmistakable warning signs of AI’s encroachment and the decades of strategic drift that have left Hollywood uniquely exposed to Big Tech’s ambitions. Which jobs remain genuinely AI-proof? Which ones are already dissolving beneath us? And what does it mean for a creative economy when the apprenticeship ladder that produces future writers, directors and executives is sawed off at the base? Barmack offers a rigorous, unsentimental map of a crisis now unfolding faster, and more decisively, than the town wants to acknowledge. Plus: David Ellison hosts Paramount Skydance’s debut on Wall Street, and Richard Rushfield charts the steady disappearance of dramatic films from America’s movie screens.

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