Vrbo launched a marketing campaign targeting Airbnb, but Airbnb dismissed it as ineffective, with Skift Research showing Airbnb’s dominant market share of 44% compared to Vrbo’s 9%. Sonesta remains optimistic about strong bookings despite economic concerns and is shifting towards franchising by selling 114 properties, particularly seeing growth in East Coast markets. Meanwhile, IHG has opened Western Europe’s first net-zero hotel in the UK, powered by renewable energy and featuring sustainable practices, while maintaining competitive pricing.

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