In this episode of the Wrist Check Podcast, Perri and Rashawn sit down with brothers Jack and Robin Alexander, the creative minds behind Alabaster Industries. Originally crossing paths in Switzerland, the crew reconnects to talk about the duo’s unconventional journey from the fashion and film worlds into independent watchmaking. They dive into their design philosophy, the art of brand naming, and what it’s like building a watch brand as true outsiders—plus, the unexpected challenges of working with silver to craft timepieces that break the mold.Powered by @getbezel Shop 20,000+ watches at getbezel.com, and Download the Bezel app at download.getbezel.comSUBSCRIBE to get the latest Wrist Check Pod content https://www.youtube.com/@SuperNicheStudiosListen & watch WCP on Spotify https://open.spotify.com/show/2phIRMNviHR4x6zoXVOyuk?si=e72a2f57c5624ad4Listen to WCP on Apple Podcast https://podcasts.apple.com/us/podcast/wrist-check-pod/id1594520982Follow us on instagram https://www.instagram.com/wristcheckpod