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Why do dealerships have race teams?

Is it because race teams are rad? (YES THEY ARE!)

Or is it to just give free stuff out to racers?

I've wondered for years on the topic of race teams or sponsorships. Why they would give gear and machines to these individuals and watch them race in a completely different location. I didn't see how that would make sense or why anybody would travel miles or kilometers to get to a dealership. And then some dealerships would create race teams and dump thousands of dollars traveling and machines built for those races. It just bewildered me.

Until I met Aaron at The Action Sports Club. Then it made sense. 

So with some knowledge and understanding, having a guest like Alex Parker with Cobequid Mountain Sports on as a guest, I was pumped to have the opportunity to chat with him about his perspectives. He's had a few big name individuals as sponsors for his race teams. And when I asked him why he did it... Well I was a little surprised to hear his answer.

We get into some great conversations during this episode. Like I mentioned, he is a dealership owner for starters! Oh, and he's only 29! Dreams do come true you know. We had a great time talking about sponsorships, his lifestyle, and off camera we talked about some of the issues he is currently dealing with as a business owner. (Check out the dealership's IG account around when this episode is released to know what happened) I'm stoked to have the time to sit down and learn from someone that is killing it in the industry.