When Alexandra Kenin realized her job was not allowing her to fully thrive, she found a way to combine her love of outdoor exploration with writing and crafted herself a dream career. Alexandra is the founder of Urban Hiker SF, Studio Chief and Senior Editor at Wordsmithie, and author of Urban Trails: San Francisco and Urban Trails: East Bay.

In our conversation, Alexandra shares how she made her career transition and the strategies she used to get her tour business started. Alexandra also shares the steps she took to quickly and successfully publish her first book. If you have considered trying an entrepreneurial idea, or if you are in the middle of a career transition, this conversation may give you the boost and tips you need for taking the next steps towards your dream career path.

Topics Discussed:

• Career transitions
• Hiking and exploring San Francisco
• The power of business school networks
• Marketing strategies for an outdoor tour business
• Tips for publishing a non-fiction book: Unconventional Guide to Publishing by David Fugate

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