“The whole point of doing a positioning document is to clearly and concisely say, ‘who are we solving problems for? What are those particular problems, and why do those people care so much that we solve those problems for them?’”

 

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Dan Corbin about positioning.

 

Dan explains that positioning helps to align the organization by clearly communicating the target audience, their problems, and the solutions to those problems. This is particularly important for product management teams, often at the organization's center and playing a pivotal role in driving alignment.

 

During this episode, Dan and Rebecca Discuss:

Additional Resources:

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