Independent bookstores have been on the retail death watch for a few decades now. But, as one American author might put it, reports of their impending demise have been greatly exaggerated. For many, the recipe for success is local ownership, strict attention to local needs and concerns and calendars packed with special events to help create a sense of community. This is what Tiffany Phillips has found over nine years as founder and owner of Wild Geese Bookshop in Franklin.

Phillips had a well-established career as an attorney in the health care industry as she was turning 40. But Franklin didn’t have a bookstore. One thing led to another as Phillips sought a new office space, and soon she was doing double-duty as a lawyer and a bookshop proprietor. She had a bigger vision for the store as a hub for cultural life and a haven for anyone interested in creativity. As Wild Geese approaches its first decade in business, it has developed a national reputation on the authors circuit as a destination where Phillips and her staff pull out all the stops to host hundreds of fans and involve other local businesses, like the historic Artcraft Theatre and the Main & Madison Market Café. 

IBJ’s Taylor Wooten recently wrote about this in the May 30 issue of the paper. For the IBJ Podcast this week, host Mason King wanted to chat with Phillips about the small-business challenges of opening and growing the shop and how she fights against persistent fears that investing in the printed word in a small Indiana city is, well … kind of crazy.