For decades, every Amazon meeting began in silence with employees reading six-page memos that shaped the company’s biggest innovations like Prime and Alexa. Jeff Bezos banned PowerPoint in 2004 to build a culture of truth-seeking through crisp writing and messy discussions.

Now, that tradition faces disruption as internal AI tools like Amazon Q and Cedric draft, summarise and analyse documents in minutes. Some employees are embracing the speed while others fear a loss of originality and rigour.

Is AI strengthening Amazon’s culture or quietly dismantling the practice that once defined its success?

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