Anthony Noto’s path to becoming CEO at SoFi was anything but linear. But along the way, he learned the lessons and wisdom that helped him lead SoFi to where it is today. In this special episode, host Liz Thomas sits down with SoFi CEO Anthony Noto to talk about his ambitious goals for the company. Anthony and Liz discuss how his time at West Point shaped his leadership style and values, his decision-making framework, and the importance of aligning personal and company goals.

Before his tenure as CEO of SoFi, Anthony Noto served as CFO and COO of Twitter (now X). He began his career as a brand manager at Kraft Foods, spent time as an associate at Lehman Brothers, worked in multiple roles at Goldman Sachs, and was the CFO and executive vice president at the National Football League. Anthony graduated from the United States Military Academy (West Point), and earned his MBA from the University of Pennsylvania's Wharton School. 

For more, read Liz’s column every Thursday at On The Money by SoFi, sign up for the On The Money newsletter, and follow Liz @LizThomasStrat.

Notable mentions in the episode:

00:00 Introduction

01:51 Growing up in Poughkeepsie

06:53 Time at West Point

10:00 Early lessons in leadership

14:50 Developing financial principles

18:39 Early career path

26:25 Leadership style

29:06 Decision-making

32:25 Philosophy on hiring

33:24 Experience as CEO at SoFi

36:11 Thoughts on failure

39:29 Outlook on the future of fintech

41:45 What excited Anthony about joining SoFi

43:16 Lightning round questions

49:05 Closing Thoughts

Additional resources:

On The Money: Sign up for SoFi's newsletter for intel, insights, and inspo to help you get your money right.

Investing 101 Center: At SoFi, we believe investing is for everyone — which is why we’ve created a hub with info for beginners and experts alike. Start exploring to get investment education, advice, resources, and more.

Wealth Investing Guide: Information you need to know to make your money work harder for you.

This podcast should be used for informational purposes only and not deemed as a recommendation. Our Automated investing is via SoFi Wealth LLC, and is a registered investment advisor. Our Active investing is via SoFi securities LLC, member FINRA/SIPC. For additional disclosures related to the SoFi Invest® platforms, please visit www. SoFi.com/Legal.

©2025 Social Finance, Inc. All Rights Reserved.