American Fashion Podcast

Retail, supply chains, and e-commerce strategies... Brooklyn Chamber of Commerce throws a little party for Manufacture New York and local fashion makers, called "Meet The Makers," and American Fashion records this episode in the middle of it.

Retail, supply chains, and e-commerce strategies… Brooklyn Chamber of Commerce throws a little party for Manufacture New York and local fashion makers, called “Meet The Makers,” and American Fashion records this episode in the middle of it. Andrew Livingston of Knickerbocker Manufacturing spoke on a panel with Manufacture New York’s own Bob Bland, and you can hear him back in Episode 32. But we wanted to talk to the other person on the panel, Brooklyn Industries CEO and Co-founder Lexy Funk. The conversation with her dives deep on retail, supply chains, and e-commerce strategies. Also, Manufacture New York team members Dr. Amanda Parkes and Steven Capozzola drop in and talk a bit about fashiontech, wearables, and Made In USA developments.

“Sometimes what’s happened is we’ve increased the price and its sold even better. So, pricing is a very elastic concept. I think one always has to think about who is purchasing it, and the psychology behind the purchase, rather than the economics going into [a product].” – Lexy Funk, Brooklyn Industries

references:

* Exodus Designs and Printing

* Ringly

* Amanda Parkes on Why Wearable Tech is About More Than Gadgets

Rachel Kibbe, Helpsy founder, talks about her badass non-crunchy online ethical fashion store with a sense of humor. The team talks social media, the end of WWD’s daily editions, the objectionability of some exclusivity, does over-partying kill good design, feminism is trendy, and other world changing events and ideas. Also, this episode is kind of hilarious.

references:

• Dirty Librarian Chains
• Lush: Fresh Handmade Cosmetics
• Social Media’s Elusive Goal: Return On Investment (WWD / paywall)
• Alibaba Invests $200 Million in Snapchat (WWD / paywall)
• Abercrombie & Fitch CEO doesn’t want fat women wearing his clothes  (PIX11)
• Chinese designer shoemaker sees 5,000 workers strike  (BBC News)
• Can Chinese fashion designers go global? (BBC News)
• Social Media Today
• From the Editors: WWD Launching Weekly Format (WWD / paywall)
• Reed Krakoff To Suspend Operations (WWD / paywall)
• Japanese Designers are Hopeful as Tokyo Fashion Week Begins (WWD / paywall)
• The New Rules of Retail (revised 2014)
• Elton John Leads Boycott Against Dolce & Gabbana Over ‘Synthetic Children’ Remarks (NPR.org)
• threeASFOUR
• Fashion Is Your Business (our sister podcast)
• Zang Toi

Rachel Kibbe, Helpsy founder, talks about her badass non-crunchy online ethical fashion store with a sense of humor. The team talks social media, the end of WWD's daily editions, the objectionability of some exclusivity, does over-partying kill good design, feminism is trendy, and other world changing events and ideas. Also, this episode is kind of hilarious.

references:

* Dirty Librarian Chains

* Lush: Fresh Handmade Cosmetics

* Social Media’s Elusive Goal: Return On Investment (WWD / paywall)

* Alibaba Invests $200 Million in Snapchat (WWD / paywall)

* Abercrombie & Fitch CEO doesn’t want fat women wearing his clothes  (PIX11)

* Chinese designer shoemaker sees 5,000 workers strike  (BBC News)

* Can Chinese fashion designers go global? (BBC News)

* Social Media Today

* From the Editors: WWD Launching Weekly Format (WWD / paywall)

* Reed Krakoff To Suspend Operations (WWD / paywall)

* Japanese Designers are Hopeful as Tokyo Fashion Week Begins (WWD / paywall)

* The New Rules of Retail (revised 2014)

* Elton John Leads Boycott Against Dolce & Gabbana Over 'Synthetic Children' Remarks (NPR.org)

* threeASFOUR

* Fashion Is Your Business (our sister podcast)

* Zang Toi

Rachel Kibbe, Helpsy founder, talks about her badass non-crunchy online ethical fashion store with a sense of humor. The team talks a ton about social media, the end of WWD's daily editions, the objectionability of some exclusivity,

Rachel Kibbe, Helpsy founder, talks about her badass non-crunchy online ethical fashion store with a sense of humor. The team talks social media, the end of WWD’s daily editions, the objectionability of some exclusivity, does over-partying kill good design, feminism is trendy, and other world changing events and ideas. Also, this episode is kind of hilarious.

references:

* Dirty Librarian Chains

* Lush: Fresh Handmade Cosmetics

* Social Media’s Elusive Goal: Return On Investment (WWD / paywall)

* Alibaba Invests $200 Million in Snapchat (WWD / paywall)

* Abercrombie & Fitch CEO doesn’t want fat women wearing his clothes  (PIX11)

* Chinese designer shoemaker sees 5,000 workers strike  (BBC News)

* Can Chinese fashion designers go global? (BBC News)

* Social Media Today

* From the Editors: WWD Launching Weekly Format (WWD / paywall)

* Reed Krakoff To Suspend Operations (WWD / paywall)

* Japanese Designers are Hopeful as Tokyo Fashion Week Begins (WWD / paywall)

* The New Rules of Retail (revised 2014)

* Elton John Leads Boycott Against Dolce & Gabbana Over ‘Synthetic Children’ Remarks (NPR.org)

* threeASFOUR

* Fashion Is Your Business (our sister podcast)

* Zang Toi

Leland Maschmeyer, Executive Creative Director and Co-Founder of the brand consultancy company Collins, talks about brand strategy as an exercise in storytelling, and how “the personal is universal,” and making corporate choices that define your brand around a quality of meaning. How do millennials process marketing messages? Is the experience economy viable?

“So many people who have worked in this industry are so sick of slick marketing, and manipulative marketing, and trying to do things that don’t feel like they’re contributing to the world.” – Leland Maschmeyer

references:

• “It’s the end of fashion as we know it,” says Li Edelkoort (Dezeen Magazine)
• Streetwear Has Officially Gone Luxury (Elle Magazine)
• Public relations campaigns of Edward Bernays (psychology in marketing)
• The Hidden Persuaders (book)
• Down and Out In The Magic Kingdom (book)
• FOMO

Leland Maschmeyer, Executive Creative Director and Co-Founder of the brand consultancy company Collins, talks about brand strategy as an exercise in storytelling, and how "the personal is universal," and making corporate choices that define your brand around a quality of meaning. How do millennials process marketing messages? Is the experience economy viable?

"So many people who have worked in this industry are so sick of slick marketing, and manipulative marketing, and trying to do things that don't feel like they're contributing to the world." - Leland Maschmeyer

references:

* "It's the end of fashion as we know it," says Li Edelkoort (Dezeen Magazine)

* Streetwear Has Officially Gone Luxury (Elle Magazine)

* Public relations campaigns of Edward Bernays (psychology in marketing)

* The Hidden Persuaders (book)

* Down and Out In The Magic Kingdom (book)

* FOMO

*

Leland Maschmeyer, Executive Creative Director and Co-Founder of the brand consultancy company Collins, talks about brand strategy as an exercise in storytelling, and how "the personal is universal," and making corporate choices that define your brand around a quality of meaning. How do millennials process marketing messages? Is the experience economy viable?

"So many people who have worked in this industry are so sick of slick marketing, and manipulative marketing, and trying to do things that don't feel like they're contributing to the world." - Leland Maschmeyer

references:

* "It's the end of fashion as we know it," says Li Edelkoort (Dezeen Magazine)

* Streetwear Has Officially Gone Luxury (Elle Magazine)

* Public relations campaigns of Edward Bernays (psychology in marketing)

* The Hidden Persuaders (book)

* Down and Out In The Magic Kingdom (book)

* FOMO

*

Leland Maschmeyer, Executive Creative Director and Co-Founder of the brand consultancy company Collins, talks about brand strategy as an exercise in storytelling, and how “the personal is universal,” and making corporate choices that define your brand around a quality of meaning. How do millennials process marketing messages? Is the experience economy viable?

“So many people who have worked in this industry are so sick of slick marketing, and manipulative marketing, and trying to do things that don’t feel like they’re contributing to the world.” – Leland Maschmeyer

references:

* “It’s the end of fashion as we know it,” says Li Edelkoort (Dezeen Magazine)

* Streetwear Has Officially Gone Luxury (Elle Magazine)

* Public relations campaigns of Edward Bernays (psychology in marketing)

* The Hidden Persuaders (book)

* Down and Out In The Magic Kingdom (book)

* FOMO

*