Dan Sullivan and Mike Koenigs set out to help you expand your business and your personal life, and provide helpful tips, ideas, and strategies with examples to get you there.
 Natural desire: Every human being has a desire to increase their capability, however possible.
 
 Be interested: People who are very interested are also very interesting.
 
 Find opportunities: While artificial intelligence representing the new frontier might mean the loss of many jobs, it also means the creation of many new opportunities.
 
 Perceive your value: As someone increases their skills over time, they don’t always perceive their own value as having increased as much as their customers’ perception of their value has.
 
 Earn more time: If you double your prices and get better customers, you’ll have more time to think, create, and manifest.
 
 The bottom 80%: A worldwide survey showed that when organized by profitability, the bottom 80% of customers that accounting firms worked with were actually costing the firms money to work with them.
 
 Bigger game: Dropping the bottom 80% of your clients not only frees you from something unprofitable and uninteresting, it also lets you jump into bigger opportunities and play a bigger game.
 
 Best 20%: Looking at your most profitable clients, figure out what activities you love doing most and if there could be a business in doing only that. This formula can be applied to anything.
 
 Good questions: Ask questions that reveal what someone is interested in and passionate about and, more importantly, what they see value in and where there’s a history of repeated value.
 
 Always evolve: In any capital-intensive, evolutionary, entrepreneurial business, you’ll either outgrow your customers or your customers will outgrow you. You have to decide to elevate, escalate, and evolve on an ongoing basis.
 
 Grow in relationships: If you admire someone else’s growth, and they reciprocate, the relationship will last forever.
 
 Handling change: To be great at dealing with change, you have to be a master of knowing what won’t change.