The most effective sales techniques require you to show an interest in your customer.

Brian Reis, founder, and owner of Bella's Army Painting discusses how his sales-first mindset has allowed him to effectively outrun other problems in his business, and a shift he is taking this year to rightsize and improve operations. This is Brian's second time on the Painter Marketing Mastermind Podcast, and he takes an even deeper dive into why his sales process is so effective, and how other painting company owners can implement a similar process in their business. Brian explains how he is constantly pushing himself and his team members outside of their comfort zones, and the benefits as well as mental challenges of this constant iterative improvement.

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