In this episode, Cate gives Andrea Bachman, one of the Top 3 YHC Bloggers, a platform to gain insight into growing her wellness business and ask Cate some of her most pressing questions:

 

1. How can I build my podcast as an effective & sustainable wide mouth opening to my acculturation funnel?
2. What are some specific ways I can maximize my skills as a writer, speaker and podcaster to reach more potential clients?
3. What are the most effective ways for retaining new list members and potential clients?

 

Check out how Andrea's questions are answered, and how you too can gain the practical tools and insight Cate provides for creating your own podcast and growing your community!

What you'll get out of tuning in:

• How to leverage your strengths to make your podcast a success
• What questions to ask yourself before you create your podcast
• How to get rid of market competition by creating in your zone of genius

Links:

• Check out Top 10 Yoga Health Coaching Blogs This Year
• Ask Cate a Question 
• Tim Ferriss book: Tribe of Mentors
• Shannon Cason website
  
  

Show Highlights:

• 37:10 - There are many different archetypes for a podcast, all of which have their own unique strengths. Some of the most common include Artist, Teacher, Educator, Conversationalist, Newscaster, and Storyteller. Leverage the skills you already have in order to make your podcast a success.
• 42:20 - When launching and developing a podcast, you don't need to stick to a set amount of publications at first. If it is more involved, more artistic, you may be able to publish less because your it has more staying power than that of a newscaster.
• 45:00 - If you are already performing in your daily life, whether that's through song, poetry, theatre, interviews, or professional talks, record it! You can use that as one of your publications, and get two uses out of one production.
• 46:00 - Ask yourself who your podcast is for, what you want to create for your audience, and how it will serve them, and develop from there.
• 50:00 - One of the challenges with podcasts is getting people into the conversation with you. You can incentivize people to reach out to you in different ways, like giving them a shout out on the show or providing forums for questions or feedback.

Your Favorite Quotes

• "What doesn't feel like work? Use that as the metric." - Cate Stillman
• "Who's the listener? What do I want to create for them? How will this serve them?" - Cate Stillman
• "If you reshape marketing into nurturance… thinking about it in that way makes it more accessible and pushes what's important." - Andrea Bachman
• "When you're in your zone of genius, there's no market competition… you're creating your own market." - Cate Stillman
  
  

BIO:

Andrea Catherine’s passion is cultivating communities of fearless self-love and self-care. As a Yoga Health Coach, her ever-evolving work is sparked and sustained by people eager to transform their lives to flourish as grounded, joyful, and at ease, to ultimately be at home in their health. Listen to Andrea Catherine’s podcast or check out her website.

Follow along as Andrea and her pup, Porter, get lost on Montana roads and find themselves swimming in reservoirs, hearing live music, and smiling at the mountains. Follow her adventures on Instagram, Facebook and Twitter.