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Before the pandemic, there were 24 employees at Certn (Or Certonians, as they're called). After the pandemic, there were 500. That's 20x growth in just two years. That only happens for one reason... insane product-market fit.
This is the story of how Certn got there. Andrew (CEO) walks us through his five-step process to find product-market fit. He used that in the early days of Certn to veto his initial idea and quickly shift to tenant verification. Through continuous PMF-ing, he uncovered employee verification as well. When COVID hit, he was in the right place, at the right time, with the right product.
The rest is history.
If you're on the road to product-market fit, you need to check this episode out.
Send me a message to let me know what you think!
4.9
7878 ratings
Before the pandemic, there were 24 employees at Certn (Or Certonians, as they're called). After the pandemic, there were 500. That's 20x growth in just two years. That only happens for one reason... insane product-market fit.
This is the story of how Certn got there. Andrew (CEO) walks us through his five-step process to find product-market fit. He used that in the early days of Certn to veto his initial idea and quickly shift to tenant verification. Through continuous PMF-ing, he uncovered employee verification as well. When COVID hit, he was in the right place, at the right time, with the right product.
The rest is history.
If you're on the road to product-market fit, you need to check this episode out.
Send me a message to let me know what you think!
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