In this episode we are joined by entrepreneur Andy Shovel, co-founder of meat-free food brand THIS. A self-confessed former KFC addict who ran a burger company, Andy turned his business acumen to building one of the biggest meat alternative brands in the country.  In this episode, Andy and Rachel discuss:  How he built the THIS brand from a startup to a thriving business available in most major supermarkets, including explaining the genius behind THIS’s creative marketing    The new technology he’s investing in which will ‘sex’ eggs to prevent male chicks from being born into the egg industry    His gripes with the vegan movement and why we should stop focusing on trying to achieve perfection  About Our Show   Listen now by clicking the play icon below. We’re also on , , , and .   Get the latest episode, straight to your mobile device or computer. It’s automatic and completely free.   Copyright owned by Viva! Bristol 2024. Not for re-use without our written agreement. All featured music and content used by permission. Produced by Faye Lewis for Viva!.