In this edition of Angus Underground, David, Joe, and Korbin are joined by a friend of the show, Eddie Veenendaal from Veenendaal Angus in Hanford, California. Together, they discuss branded beef programs (specifically certified angus beef), and take a deep-dive into the role of Angus on Dairy and Beef on Dairy.

With the recent open-to-the-public meeting in Billings regarding Angus on dairy and the release from Red Angus Association of America, there is plenty to discuss regarding beef on dairy. They discuss the concerns that beef on dairy cattle do not fit the Certified Angus Beef mission statement, its overall business model, how it will impact demand for registered Angus cattle, what the influx of Angus on Dairy cattle means for commercial customers, what AAA and CAB have to gain from Angus on Dairy, and more. Eddie also shares his personal expertise and experiences with Angus on Dairy and his insights into what this all means for the industry at large.

Don’t miss out on this extremely insightful (and extra-festive) episode of Angus Underground!

Mentioned in this Episode:

Creek Insurance — To protect and preserve your livestock investments!

The Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to [email protected] if you’re searching for semen from balanced trait sires!

Rafter 5M Land & Cattle

Bruin Ranch

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Veenendaal Angus

American Angus Association (AAA)

JBS

Certified Angus Beef (CAB)

National Beef

Quotes:

“Certified Angus Beef has been revolutionary to the angus breed. It’s provided us [an] optimal platform by which we’ve made angus the #1 beef breed in the world.”

“It is projected that we’ll have 1.215 billion pounds CAB product marketed in more than 50 countries worldwide. And the overall industry average for choice and prime in 2020 is 85%. … As we’ve made this nation’s cattle herd more and more Angus, we’ve been able to really raise the bar on the number of cattle that grade choice or prime.”

“We do need to think about what the future holds for Beef on Dairy and specifically Angus on Dairy [as well as] the ramifications … for Angus and commercial cattle producers in the west specifically.”

“[Angus on Dairy] does create tremendous opportunity for those that don’t share [CAB’s] vision; that believe that the story behind the cattle and behind how they were raised has merit in the marketplace.”

“CAB has done a wonderful job of creating this desirability in Angus cattle. Whether we’re selling bulls to commercial producers or selling steaks to our neighbors, CAB has laid the groundwork, told the story for us, and has given us a lot of tools to work with.”

Learn more about our sponsor, Montana Ranch, by visiting

MontanaRanchAngus.com.