To kick of Season 6, Simi speaks with Anita Chatterjee, Founder and CEO of A-Game Public Relations. A-Game Public Relations is a bicoastal firm representing celebrities, business leaders, venture capital firms, and innovative technology and consumer packaged goods companies. Anita has built the profiles of several high profile individuals, including Rohan Oza, Guest Shark on ABC's Shark Tank and Grammy Award-winning artist Ne-Yo. She has also worked with CAVU Venture Partners; Bai antioxidant drinks, which was acquired by Dr. Pepper for $1.7 billion; Gobble, the originator of the 15-minute gourmet dinner kit; and our former guest, ClassPass Founder, Payal Kadakia.

Prior to founding A-Game PR, Anita orchestrated PR campaigns for several celebrities, including Lady Gaga, Katy Perry, and Rihanna while serving as an executive at Desi Hits, a multimedia startup founded by famed investor and manager Anjula Acharia. Anita holds a degree in communications from DePaul University and a graduate degree in PR from Georgetown. To date, we've seen Anita around every corner... elevating so many of the very trailblazers we've had on this podcast. In this episode, we finally talk to the woman behind the curtain, learning how she makes the magic happen.

This episode is brought to you in partnership with McKinsey & Co. Discover McKinsey's latest business insights through their Insights App.

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