We can't help it; it's how we've been indoctrinated from childhood. Of course, it's not necessarily wrong either. I'm talking about our drive to reach toward achievements instead of avoiding negative consequences. Where other chapters of this book are about mental models, we introduce anti-mental models here to represent how you can achieve just as much if you only focus on one thing: avoidance.

Mental Model #19: Avoid Direct Goals. Direct goals are like shooting for the moon, while anti-goals, or inverse goals, are about avoiding crashing into the earth and doing everything to prevent that from happening. This has just as good a chance of achieving the outcome you want through direct goals, but it might get you there quicker and more efficiently. Simply articulate the factors involved in a worst-case scenario, then devote your time to preventing them.

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Peter Hollins is a bestselling author, human psychology researcher, and a dedicated student of the human condition.

Visit https://bit.ly/peterhollins to pick up your FREE human nature cheat sheet: 7 surprising psychology studies that will change the way you think.

For narration information visit Russell Newton at https://bit.ly/VoW-home

For production information visit Newton Media Group LLC at https://bit.ly/newtonmg

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