Health care public relations leader Melanie Doupé Gaiser discusses her article, "Antimicrobial resistance needs a publicist." She highlights antimicrobial resistance (AMR) as an urgent and deadly public health crisis that is not receiving the attention it warrants, particularly in the U.S. Melanie shares her personal stake in the issue, living with a critical antibiotic allergy, and underscores the looming threat of a post-antibiotic era where common infections could become fatal. The conversation covers the staggering potential human and economic costs of AMR, the reasons behind its low public profile despite these risks, and legislative efforts. Melanie issues a compelling call to action for everyone—researchers, health care professionals, patients, and the general public—to become "AMR publicists" by sharing stories, engaging with media, and advocating for policy changes. The key takeaway is: Collective public and professional advocacy is crucial to elevate AMR on the national agenda, drive innovation in antibiotic development, and implement policies to combat this growing global threat.

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