My Business is Evolving. Should I Pivot My Current Podcast or Start a New One?

03.12.2020 - By AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

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AP 1111: My guest for this episode is Katie Hornor. Her podcast is targeted to beginner bloggers and she has 75 episodes behind her. But the people that Katie wants to reach in this next phase of her business are established business owners who want to create a legacy. In this episode we discuss whether or not she should pivot her current podcast to reach a new audience or start a new one.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section.Buy my new book Superfans!

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