In today's episode I am talking about how you can build a full marketing campaign to send to schools and nurseries. This is the perfect time of year in the Summer term to be building your marketing campaign. 

We will think about:

• how you can prep for the campaign
• what are your goals, aims and objectives
• the number of touchpoints and follow ups you need for success
• how many campaigns should you prep per year
• what methods of communication should you use

Have you started to prepare your marketing campaign? If you would like some support come over and join my free group, Approaching Schools Community for Children's Activity Providers.

In this week's episode I want to talk about how we can ensure the quality of your service is recognised by the school or nursery you are working within.

We will discuss:

• why the Summer term is a great time to be thinking about how your schools and nurseries rate the quality of your service
• contract renewals
• what is the value that you are currently offering within your programme
• why you should ask for feedback on a regular basis
• the benefit of assessments and progress tracking sheets
• how and where you can offer more value

I hope this episode has you thinking about ways that you can ensure your service quality is valued and has generated some ideas about ways you can add more value. 

In this week's episode I would love to talk to you about how working with PTA's can support your business growth. It's a well known fact that PTA's are always looking for ways to fund raise and opportunities for events.  Have you ever considered that by working in partnership with a school PTA you could increase your visibility in both the school and community, secure more work and ultimately increase your revenue. 

I have so many ideas for how you can work with PTA's that benefit both you as an activity provider and also the school PTA.

Have you worked with the PTA before? What were your results?

In this week's episode I  want to explore with you the importance of packaging services together, offering annual contracts, and providing incentives to schools to encourage them to book for longer periods. I will also highlight the benefits of showcasing the value of services and outcomes to schools. 

In this week's episode I want to talk about how you can market to schools and nurseries without being salesy. I will talk about:

• why a marketing process is key
• the problems people come up against when approaching schools and nurseries
• why it can feel icky to handle objections
• why sales are the next logical step for you when you implement my process

The Approaching schools academy is now open. Take a look at the information here to join:

Bit.ly/approachingschoolsacademy 

In this week's episode I want to talk to you about how you can achieve your full potential in your children's activity business this year. 

As a children's activity provider are you clear about what your goals and targets are for your business? They will be different for each individual but if you are not clear on your own goals then they will be impossible to achieve. When you have your goals defined, let's consider who you need to surround yourself with to achieve them.

So join me and listen to some of my top tips to make sure that this is the year you achieve your full potential in your work. 

In this week's episode I would love to share with my story so far with Approaching Schools. I will discuss:

• why I have a business that solves a unique problem for a niche business sector
• the importance of extra curricular clubs to me personally as I was growing up
• how I built creative confidence
• creating a business I love whilst travelling the world
• where the Approaching Schools Academy started
• how I started to broaden who I was supporting through the Academy

I hope from this week's episode you will understand how passionate I am about supporting providers to gain more work in schools and nurseries.

Why not come and join me for my 5 day challenge starting on 24th April. You can find out more by going to www.ceryskeneally.co.uk

In this week's episode I want us to consider the targets you might want to set to help you bring in more revenue by working with schools and nurseries. Do you worry about setting revenue goals? Or are you motivated more by the number of schools you work with or number of pupils? Whatever your aspirations, let's consider how to establish clearer targets and how you can achieve them. Also, how do we review these targets effectively?

I would love to hear your thoughts on this week's episode.

Find out more here:
https://ceryskeneally.com

In today's episode we are thinking about the number one problem childrens activities providers have before they join the academy. We are talking about getting past the people who are incredibly good at their jobs, the gatekeepers, more often known as receptionists. 

We will discuss:

• we touch on the ingredients of a good email to schools and nurseries
• how can we personalise emails
• who do we choose to contact
• research about how people respond to a personalised communication
• how to avoid the spam filter
• what not to add into your email
• the importance of subject lines
• the power of a letter 

Give yourself the best chance of landing in the inbox and having the school receptionist forward your communications to the key person.

Join me for my Approaching Schools challenge starting on the 24th April. You can register now at www.ceryskeneally.co.uk

Pricing and packaging your services can feel like a big issue. When you look at what providers are charging and what schools and nurseries are paying there can seem to a huge range. So where do you start and what do you need to consider when pricing and packaging your services? 

In today's episode we will think about:

• how important it is to have a bespoke pricing strategy for your business
• does the area you work in or levels of deprivation have an impact on price?
• how can you support schools to find the budget
• ways to create packages
• communicating value to help you secure work

I hope this week's episode will help you to create the right pricing strategy for you.