Approaching Schools

In this week's episode I am talking all about the 'ABC's' of marketing for activity providers looking to secure work in schools. I am going to give you three simple tips that will be helpful if you’re just starting out in business.

We are going to think about how you can be strategic and intentional in your marketing and what methods you can use to communicate. We will also think about how you can develop your business when in reality it was not a business you were hoping to start, you were looking to help. And finally we're going to be thinking about the people who receive the service, the children. 

Join Cerys for "The Profitable Provider" 3 Day Booster on 27th-29th June 2023 by registering here for free: www.ceryskeneally.co.uk/masterclass

In this week's episode, 'School smarts - expert advice that you would never know you needed' I am talking about how you understand the needs and expectations of schools and nurseries. 

We discuss:

• The importance of showing differentiation within your activity being provided 
• How can you get parents involved
• Ways that you can use testimonials effectively
• How do you can highlight the long term benefits of your activity
• The value of being cross curricular

Join Cerys for "The Profitable Provider" 3 Day Booster on 27th-29th June 2023 by registering here for free: www.ceryskeneally.co.uk/masterclass

In this week's episode I want to share with you my tips and tactics for selling to schools and speaking their language. We're going to explore where the selling stage begins, and I can tell you that many people get this wrong. 


We discuss:

• How you consider the value exchange
• What are schools looking for for their money
• What are your next steps after the demo
• How you can make the process clear for the school or nursery
• How  you can speak their language
• How you can sell more for longer

Join Cerys for "The Profitable Provider" 3 Day Booster on 27th-29th June 2023 by registering here for free: www.ceryskeneally.co.uk/masterclass

In this week's episode I am talking all about how you can have the educators edge in your business. How do you stand out as unique when there are others providing similar services? So let's discuss some of the you can stand out. 

We will think about:

• providing and awards and accreditation
• how you can upsell your services
• what gives you the edge
• how to use testimonials and reviews
• when is a good time to market your service

I would love to hear how this lands with you and what you could be doing next to give you the educators edge.

In today's episode I am talking about how you can build a full marketing campaign to send to schools and nurseries. This is the perfect time of year in the Summer term to be building your marketing campaign. 

We will think about:

• how you can prep for the campaign
• what are your goals, aims and objectives
• the number of touchpoints and follow ups you need for success
• how many campaigns should you prep per year
• what methods of communication should you use

Have you started to prepare your marketing campaign? If you would like some support come over and join my free group, Approaching Schools Community for Children's Activity Providers.

In this week's episode I want to talk about how we can ensure the quality of your service is recognised by the school or nursery you are working within.

We will discuss:

• why the Summer term is a great time to be thinking about how your schools and nurseries rate the quality of your service
• contract renewals
• what is the value that you are currently offering within your programme
• why you should ask for feedback on a regular basis
• the benefit of assessments and progress tracking sheets
• how and where you can offer more value

I hope this episode has you thinking about ways that you can ensure your service quality is valued and has generated some ideas about ways you can add more value. 

In this week's episode I would love to talk to you about how working with PTA's can support your business growth. It's a well known fact that PTA's are always looking for ways to fund raise and opportunities for events.  Have you ever considered that by working in partnership with a school PTA you could increase your visibility in both the school and community, secure more work and ultimately increase your revenue. 

I have so many ideas for how you can work with PTA's that benefit both you as an activity provider and also the school PTA.

Have you worked with the PTA before? What were your results?

In this week's episode I  want to explore with you the importance of packaging services together, offering annual contracts, and providing incentives to schools to encourage them to book for longer periods. I will also highlight the benefits of showcasing the value of services and outcomes to schools. 

In this week's episode I want to talk about how you can market to schools and nurseries without being salesy. I will talk about:

• why a marketing process is key
• the problems people come up against when approaching schools and nurseries
• why it can feel icky to handle objections
• why sales are the next logical step for you when you implement my process

The Approaching schools academy is now open. Take a look at the information here to join:

Bit.ly/approachingschoolsacademy 

In this week's episode I want to talk to you about how you can achieve your full potential in your children's activity business this year. 

As a children's activity provider are you clear about what your goals and targets are for your business? They will be different for each individual but if you are not clear on your own goals then they will be impossible to achieve. When you have your goals defined, let's consider who you need to surround yourself with to achieve them.

So join me and listen to some of my top tips to make sure that this is the year you achieve your full potential in your work.