Approaching Schools

Approaching Schools

By Cerys KeneallyBusiness
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Approaching Schools episodes

  • 005 How to communicate with educators effectively

    In this week's episode I want to talk about how you communicate with educators more effectively. The key to this is to make sure that you're speaking their language. How do you do that?

    I will share:

    • how you can swap language in your communications to match terminology that you would see in lesson plans or. government educational documents
    • examples of language that will be understood by educators
    • some of the acronyms that are used to help you do more research
    • how you can begin to think about why a headteacher or nursery owner would want you in their setting
    • the documents you can look at
    • some real life examples of how making these changes can get you real results

    When you can show you can meet the needs of the educational setting by taking an interest in what they have to achieve you will see your communication transform. And when your communications transform, so will your results. 

    Join my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub

    View Transcript

    13 min
  • 004 How to get a school or nursery to buy into your services

    In this week's episode we are talking about how you can get a school or nursery to buy into your services. One of the big things we're going to think about is how on earth you communicate value:

    We will think about:


    • how we can remind potential clients of the value in our activities
    • how do we align with the curriculum or early year framework
    • how to craft a valuable offer so that you can show what you deliver and the benefits it brings
    • creating different offers for different budgets
    • pricing and money mindset
    • how you can add even more value with your current clients


    The Approaching Schools Challenge and Approaching Schools Academy will be enrolling again in January 2024.  In the meantime, you can get instant access to some of the most popular resources from the academy in my Approaching Schools Bundle now.

    Do come and let me know what you thought about today's episode in my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub

    View Transcript

    15 min
  • 003 Who is the best person to contact in my local schools or nurseries

    In this week's episode I want to help you think about who the best person is to contact in your local school or nursery. Now it's not as easy as it might sound because there are a range of people who might be appropriate to contact.

    I talk about:

    • who is the right person to speak to and does this vary dependent on the setting?
    • if you're not sure who to contact is there someone that always fits the bill to contact?
    • how do you personalise your email communications?
    • what is the best way to ensure you communicate your message with authority
    • how can you grab  attention with your communication 
    • how important is it to build the know, like and trust factor

    Get all the details about my free masterclass on the 30th January by joining my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub

    View Transcript

    16 min
  • 002 When is the best time to approach schools or nurseries?

    In today's episode I would love to talk to you about when is the best time to approach schools and nurseries. You might be surprised by the answer!

    I will discuss:

    • when the right time is to approach schools and nurseries
    • does it make a difference if it is local authority school or a private establishment
    • my methodology that ensures your approach is relevant, useful and valuable
    • the problem that you can solve
    • how you can compel key decision makers to reply to your communication


    The next Approaching Schools Challenge will be in January 2024.  In the meantime, do come and share your 'aha' moments from this episode in my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub

    View Transcript

    16 min
  • 001 What NOT to do when approaching schools and nurseries (if you want a response!)

    Welcome to the very first episode of the Approaching Schools podcast! 

    My name's Cerys Keneally and in this episode I walk you through how my A.C.E background in Activities, Coaching & Education informs the methods I now teach to  thousands of children's activity providers who want to get their business into schools and nurseries.

    You will discover:

    - The key mistakes I come across with children's activity providers who have tried and failed to get a response
    - What to do differently to get a response from YOUR communications with schools and nurseries
    - How I can help you start to implement the theory from this episode into your own business for free

    The Approaching Schools Challenge will be back in January 2024, in the meantime, do come and share your 'aha' moments from this episode in my free group for children's activity providers approaching schools at www.facebook.com/groups/primaryactivityproviderbusinessclub

    View Trancript

    12 min
  • Welcome to the Approaching Schools Podcast

    Welcome to the Approaching Schools Podcast with Cerys Keneally. Listen in for a short introduction to what this podcast is all about. I can't wait to share my knowledge, tips and expertise with you.

    View transcript
    Join the Approaching Schools Community For Children's Activity Providers

    1 min

About Approaching Schools

From the publisher's feed

Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger…

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