April Benincosa, owner of four IMAGE Studios® locations in Salt Lake City, talks with Matthew about her evolution from hairstylist to successful entrepreneur and coach. April shares her transition from working behind the chair to managing multiple salons and becoming the first IMAGE Studios®  franchisee. She discusses the emotional decision to quit hairdressing after 24 years, creating additional freedom to pursue her passion for coaching and empowering women.

April is on a mission to help women cultivate self-love and sovereignty. She shares the spiritual practices that support her personal growth, including mirror work, EFT tapping, and aura cleansing. With her coaching program, she encourages women to break free from generational patterns and reclaim their power. April also gives a preview of her upcoming podcast with her badass sisters, which will explore deep feminine wisdom.

April is getting certified in Tantra, with the goal of helping women reconnect with their sensuality and heal from trauma. Through her story, April offers inspiration to prioritize self-love, question limiting beliefs, and embrace every person's infinite and priceless worth.