In this episode:

With April Fool’s Day fast approaching, Nosh managing editor Monica Watrous tests senior reporters Brad Avery and Lukas Southard to see if they can tell the difference between real CPG items and prank products that have shown up in marketing campaigns over the years. After the Prank Product Pop Quiz, the team discusses how allulose is being talked about as “nature’s GLP-1” and the gray area around that assertion, leading to a bigger conversation on the state of sweeteners highlighted by a New York Times exposé about sugar cane harvesters in rural India. 

Show Highlights:

0:30 - Senior reporters Brad Avery and Lukas Southard test their knowledge of April Fool’s Day CPG products with a pop quiz from Nosh managing editor Monica Watrous.

6:00 - Monica talks about how allulose has become a hot topic in food and beverage as some brands are positioning it as a natural alternative to GLP-1 weight loss drugs.

7:15 - Lukas explains what he has learned about alternative sweeteners and appetite suppression drugs after talking to Supergut founder and CEO Marc Washington at Expo West.

10:30 - The team discusses why there doesn’t seem to be the perfect sweetener for CPG brands with perceived downsides to all options in the category from stevia to erythritol to cane sugar.

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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