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Apteo's Shanif Dhanani on How AI Can Help Advertisers Navigate Apples new iOS privacy Changes
We may be leaving a golden age of digital marketing, with the rise of Facebook ads, e-commerce and other small businesses were able to find their niche audiences at a fairly reasonable price. But changes to iOS have had broad impacts across many industries. Our guest today, Shanif Dhanani, Co-Founder and CEO of Apteo is hoping to throw a lifeline to marketers of all sizes with his AI-powered platform that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Their recommendation engine identifies high-probability upsell and cross-sell ideas for each customer and syncs those recommendations to email and SMS tools.
About Shanif Dhanani:Shanif has been in and around the Startup world for his entire career. He was an early-employee and board member of a small startup in 2006 before moving to Booz Allen Hamilton. He went to Tap Commerce and was part of its acquisition by Twitter before he co-founded Apteo in 2019. He got his bachelor’s from the University of Virginia and his MBA from NYU Stern.
In this episode we discuss:
01:29 Shanif’s journey into startups and data science04:22 How Shanif views his own success05:20 Why Shanif is so public about sharing his life and journey07:08 How recommendations to consumers has evolved and improved over the years09:53 How AI and Natural Language Processing is improving recommendations13:19 Why e-commerce is waking up to the power of recommendations16:43 How Apteo works for e-commerce and some case studies21:48 What the recent changes to iOS are and how they are affecting e-commerce24:41 How Apteo can help fill the void left from the iOS changes30:17 How e-commerce sites can start with platforms like Apteo33:11 The longterm vision for Apteo
Fast FavoritesPodcastStartup School
Newsletter/BlogNeil PatelHomebrew
Tech GadgetAlexa
New TrendPeople leaving jobs they don’t want to be in
BookThe Wealthy Barber
Life LessonIt’s always about the people
Follow Matt Cohen and Tank Talks here!
Podcast production support provided by Agentbee.Agency
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com
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By Ripple Ventures
5
1717 ratings
We may be leaving a golden age of digital marketing, with the rise of Facebook ads, e-commerce and other small businesses were able to find their niche audiences at a fairly reasonable price. But changes to iOS have had broad impacts across many industries. Our guest today, Shanif Dhanani, Co-Founder and CEO of Apteo is hoping to throw a lifeline to marketers of all sizes with his AI-powered platform that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. Their recommendation engine identifies high-probability upsell and cross-sell ideas for each customer and syncs those recommendations to email and SMS tools.
About Shanif Dhanani:Shanif has been in and around the Startup world for his entire career. He was an early-employee and board member of a small startup in 2006 before moving to Booz Allen Hamilton. He went to Tap Commerce and was part of its acquisition by Twitter before he co-founded Apteo in 2019. He got his bachelor’s from the University of Virginia and his MBA from NYU Stern.
In this episode we discuss:
01:29 Shanif’s journey into startups and data science04:22 How Shanif views his own success05:20 Why Shanif is so public about sharing his life and journey07:08 How recommendations to consumers has evolved and improved over the years09:53 How AI and Natural Language Processing is improving recommendations13:19 Why e-commerce is waking up to the power of recommendations16:43 How Apteo works for e-commerce and some case studies21:48 What the recent changes to iOS are and how they are affecting e-commerce24:41 How Apteo can help fill the void left from the iOS changes30:17 How e-commerce sites can start with platforms like Apteo33:11 The longterm vision for Apteo
Fast FavoritesPodcastStartup School
Newsletter/BlogNeil PatelHomebrew
Tech GadgetAlexa
New TrendPeople leaving jobs they don’t want to be in
BookThe Wealthy Barber
Life LessonIt’s always about the people
Follow Matt Cohen and Tank Talks here!
Podcast production support provided by Agentbee.Agency
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com
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