In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom Group.

They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial.

The conversation covers which metrics matter for link-building and future trends that will shape the SEO landscape.

Whether you're reconsidering your link-building strategy or curious about the future of SEO, this episode offers invaluable insights for you!

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Chapters

00:00 Introduction

01:52 Sponsor: AlsoAsked

03:17 The Value of Links in 2025

04:55 Holistic Approach to Link Building

09:30 Metrics and Relevancy in Link Building

18:48 Content Strategy and Link Building

22:57 Interactive Content and Future Trends

33:08 Balancing Freshness and Relevancy

37:45 The Power of Data in Client Convincing

38:14 Learning from Industry Peers

38:56 The Reality of Working with Clients

39:27 Becoming a Trendsetter in SEO

40:53 The Role of AI in SEO

43:56 Using AI for Data Analysis

48:05 Combining Data Sources for Better Insights

53:46 The Future of AI in SEO

01:05:34 Predictions for Link Building

01:09:11 Conclusion and Future Plans