Most online business owners have a complicated relationship with conferences. Some leave feeling energized and full of new ideas. Others leave wondering if they just paid a lot of money for bad coffee and small talk.In this episode of the Opportunity Podcast, Greg breaks down when conferences are actually worth your time and when they're not.

He starts by outlining the difference between attending as a practitioner versus a vendor. Practitioners tend to gain the most from learning new strategies, seeing how others operate, and uncovering ideas that can indirectly unlock new revenue. Vendors have a tougher time finding success. Without a clear plan to justify the investment and a proven offer, sponsorship can be expensive and risky. Greg explains why aggressive selling almost always backfires and why trust, education, and long-term relationship building are what actually drive results.

Greg also shares practical advice on how to make conferences work without massive budgets. Most importantly, he reveals where the real value of conferences shows up, not in the talks and workshops, but during dinners, drinks, and informal conversations.

If you want a clear, honest take on how to approach conferences and actually make them work for your business, this episode is worth a listen.

Topics Discussed in this episode:

• Assessing the value of conferences for sellers vs vendors (01:25)
• The real cost and risk of sponsoring conferences (03:54)
• Getting the best ROI as an event sponsor (09:00)
• Where the real business happens at conferences (12:44)
• Final verdict: Are conferences actually worth it? (18:36)

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Sit back, grab a coffee, and learn how to get the most value out of conferences!