If you’re thinking about selling your online business, there’s one part of the process that can make or break your deal: due diligence. Many sellers underestimate how important it is, and how much control they actually have over the process.

In this week’s podcast episode, Greg sits down with Ahmed Raza, founder of Rapid Diligence, to unpack the realities of due diligence and how sellers can prepare to maximize their exit.

Ahmed starts by breaking down what due diligence really is and the steps sellers should take long before they go to market. He explains which diligence requests sellers can push back on, and the most common diligence myths and misconceptions.

Ahmed shares how buyer habits have evolved over the past few years and how, in some cases, due diligence can actually help sellers negotiate a higher sale price.

We also dive into due diligence success rates, negotiation strategies when diligence turns tricky, and the typical timeline sellers should expect as their business works its way through the due diligence process.

If you’re planning an exit, this episode will help you avoid costly surprises, protect your leverage, and position your business for a smoother, more profitable sale.

• What is due diligence, and how sellers should prepare for it (03:53)
• How due diligence changes over different business models (11:16)
• Analyzing key man risk and team diligence (17:33)
• Due diligence requests that sellers can push back on (26:14)
• Biggest due diligence myths and misconceptions (29:17)
• How buyer habits have changed over the last few years (34:26)
• When due diligence can help you sell your business for more  (39:08)
• Due diligence success rates (41:50)
• How to negotiate better deals and work around due diligence issues (46:07)
• How long the due diligence process takes on average (49:21)

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  • Rapid Diligence

Sit back, grab a coffee, and get the insider’s perspective on what really happens during due diligence.

Note: In this episode, Greg is interviewed on the SirLinksalot's SEO Podcast. We’re sharing the interview here so that you don’t miss out on the useful M&A insights that Greg shares. Greg returns to the SirLinksalot's SEO Podcast to share his insights from selling over 2,400 businesses and playing a part in turning 90 people into millionaires. Few people have a front-row seat to the changing landscape of online business like he does.

In this episode, Greg dives into what really makes an online business sellable today, drawing from years of experience watching deals happen behind the scenes. They also explore the booming trend of faceless YouTube channels, why they’re exploding in popularity, and how creators are building entire empires without ever showing their faces.

Of course, no conversation about the future of digital business would be complete without AI. Greg shares his perspective on how artificial intelligence is transforming the way entrepreneurs operate, scale, and exit their businesses in a rapidly evolving digital economy.

Whether you’re building, buying, or just curious about the future of online business, this is an episode you don’t want to miss.

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  • SirLinksalot's SEO Podcast

Sit back, grab a coffee, and enjoy this episode!

Amazon is more competitive than ever. Between rising fees, tariff hikes, and a flood of new sellers, standing out takes more than just great products.

Few people understand this reality better than Jason Boyce. An Amazon veteran, Jason launched the very first basketball hoop business on the platform back in 2003, long before Amazon became the giant it is today. After selling his brand, he went on to build a successful agency, Avenue 7 Media, dedicated to helping other Amazon sellers grow.

In this episode, Jason reveals why retail media is now essential for growth and how sellers can tap into it to target customers more effectively than ever before.

Jason also shares his seven proven avenues for profitable growth, explores how AI is reshaping the future of agencies and entrepreneurs, and gives practical advice for tackling today’s biggest challenges, from tariffs to rising fees.

We also dive into why discounting and underpricing your products is a losing game, and Jason highlights the macro trends every Amazon entrepreneur should be preparing for in the months ahead.

If you want to move beyond survival mode and truly scale your Amazon business, this episode is packed with strategies and insights to help you get there.

• How Jason started the very first basketball hoop business on Amazon (01:58)
• Why Jason decided to sell his Amazon business (10:06)
• The inspiration behind Jason’s Amazon agency (12:20)
• The power of using retail media to grow Amazon businesses (17:12)
• The ins and outs of Amazon DSP (24:45)
• Jason’s seven avenues for profitable growth (27:32)
• How AI will impact agencies and entrepreneurs (34:33)
• How to overcome current market challenges like tariffs and fees (37:43)
• Why you shouldn’t be the cheapest product in your category (44:01)
• The macro trends that Amazon sellers should prepare for (49:42)

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  • Create an Empire Flippers account
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  • Avenue 7 Media
  • Avenue 7 Lift AI tool waitlist

Sit back, grab a coffee, and learn how to dominate the Amazon marketplace using the power of retail media!

Affiliate marketing is far from dead. In fact, it’s evolving faster than ever.

While many have written it off as an outdated model, the smartest affiliates are quietly cashing in by adapting to shifts in algorithms, AI, and consumer behavior.

In this week’s podcast, Greg sits down with Niels Zee, affiliate entrepreneur, author, and founder of Afframp. Niels breaks down what’s working in 2025 and how top affiliates continue to rack up big wins.

Niels shares how the Google Helpful Content Update completely reshaped his entrepreneurial journey, pushing him to rethink strategies and embrace adaptability. He reveals why pivoting and staying flexible are the real superpowers for affiliates, and how to scale faster with tactics like negotiating above-market commission rates and using Google Ads to supercharge campaigns.

We also dive into how to build long-term sustainability instead of chasing short-term wins, and how to evaluate offers that are actually worth promoting. Plus, Niels uncovers today’s most promising niches, explains why YouTube is becoming a must-use channel, and shares practical strategies for avoiding burnout in a high-pressure industry.

Whether you’re new to affiliate marketing or a seasoned pro looking to sharpen your edge, this episode is packed with actionable advice to help you thrive in 2025.

• How the Helpful Content Update changed Niels' entrepreneurial journey (02:00)
• The importance of pivoting and flexibility for affiliates (06:30)
• Using Google Ads to boost your affiliate business (14:27)
• How to get above-market commission rates (19:31)
• What top affiliates are doing to keep succeeding (23:59)
• How to build longevity as an affiliate (26:11)
• Evaluating a good affiliate offer (29:35)
• The best verticals and niches to operate in (32:45)
• Using YouTube to boost your affiliate business (35:19)
• How to avoid burnout while scaling your business (46:33)

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  • Afframp
  • Niels site 
  • Niels LinkedIn
  • The Payout Mafia by James Dooley and Niels Zee

Sit back, grab a coffee, and learn how to succeed as an affiliate in 2025 and beyond!

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what’s keeping your business from scaling, or worse, from selling?

In this week’s podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it’s not always the golden ticket people make it out to be.

We break down Alex Hormozi’s personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit.

That doesn’t mean personal brands have no place. As Greg points out, they’re valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk.

Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company’s success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all.

Download the episode to find out if personal branding is really the right growth lever for your business.

• Why personal brands can hinder your business growth (01:42)
• When you should use a personal brand (08:32)
• Breaking down Alex Hormozis' personal brand journey (16:42)
• Businesses scaled on a personal brand are inherently weak (26:12)
• How personal brands can hurt the sale of your business (31:40)
• Why you should build a product first, then build an audience (34:40)

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Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

For years, many agency owners mistakenly believed that marketing agencies couldn’t be sold. But that myth is fading fast, and buyers are hungrier than ever to acquire agencies.

In this episode, Greg Elfrink explains why he thinks we’re in the golden age of marketing agencies. He dives into why buyers are actively hunting agencies to grow their portfolios, highlighting everything from recurring revenue models to the skyrocketing importance of digital marketing across industries.

Of course, no conversation about agencies in 2025 is complete without discussing AI. Greg addresses the big question: Will AI kill agencies, or will it become a tool that accelerates their growth?

He also shares why agencies may be entering a profit renaissance, with more opportunities than ever to scale and succeed.But it’s not all smooth sailing. Greg also breaks down the three main reasons why agencies struggle to sell and what founders can do to fix them.

If you’ve ever wondered whether your agency has real exit potential, or if you’re curious why investors are piling into this space, this episode is packed with insights you won’t want to miss.

• Busting the myth that marketing agencies cannot be sold (01:30)
• Why buyers are hungry for marketing agencies (04:35)
• Will AI kill agencies? (09:25)
• The marketing agency profit renaissance (15:25)
• The 3 main reasons why agencies don’t sell (26:46)

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  • Episode 185 - Amos Bar Joseph’s AI system

Sit back, grab a coffee, and learn why marketing agencies are becoming the hottest businesses on the market!

Note: In this episode, Greg is interviewed by Matt and Liz Raad for the Digital Investor Show podcast. We’re sharing the interview here so that you don’t miss out on the useful M&A insights that Greg shares.Enjoy!

Here’s why 2025 is Creating Unprecedented Opportunities for Online Business Buyers…

Where are the biggest opportunities in buying and selling online businesses right now? In this interview, Matt sits down with Greg Elfrink, head of marketing at Empire Flippers who’s helped create over 100 millionaires, to share what’s working, what’s changed, and how to buy profitable online businesses in 2025.Greg reveals million-dollar lessons, stories, and actionable strategies for both beginners and experienced website investors.

If you want to hear how to buy smart with Empire Flippers, listen to this episode.

You Will Learn:

• How the current market reality is presenting online investors with hidden opportunities.
• How strategic buyers can negotiate deals in today’s market.
• How to renovate & improve monetisation from traditional affiliate sites.
• Why it’s important to diversify your online business traffic.
• Where to buy and sell smaller online businesses safely.
• What your next steps are for investing in today’s market.

• Empire Flippers Podcasts
• Empire Flippers Marketplace
• Create an Empire Flippers account
• Subscribe to our weekly newsletter
• Original Digital Investors podcast
• eBusiness Institute

Sit back, grab a coffee, and learn new ways to grow your wealth and income with online assets.

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever.

In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing.

Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks.

He then defines social commerce in today’s context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly.

For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience’s buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results.

Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits.

Listen now and start transforming your video content into conversions that count.

• Eitan’s background and an overview of Vimmi (02:04)
• A definition of social commerce and how it has evolved over the last few years (07:56)
• How to get started with social commerce videos (12:10)
• Eitan’s Content Community and Commerce framework (23:09)
• What is valuable content when it comes to video and social commerce? (33:28)
• Setting up a system to ensure you can generate a high quantity of videos (41:05)
• The KPI’s you should be tracking with your video marketing campaigns (48:34)

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  • Vimmi

Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.

Traditionally, headcount equals scale. But in the age of AI, is this still true?

In this episode, we’re joined by Amos Bar Joseph, the co-founder of Swan AI, the first autonomous business. Their goal? Reaching $30 million in ARR with just three founders and a powerful fleet of AI agents.

Amos explains how he is building an enterprise-level business with just three employees, and how Swan AI’s autonomous business model is different from traditional AI-powered businesses.

While most companies simply bolt AI onto existing workflows to automate repetitive processes, Swan AI is designed around agentic workflows, where AI agents operate with memory, goals, and decision-making capabilities. It’s not just automation; it’s intelligent delegation.

Amos is quick to clarify: this isn’t about replacing humans, it’s about giving small teams superpowers. He explained how each agent is purpose-built to make their founders 100x more effective, by designing agents around them, rather than 1:1 replacing a hire.

Amos explains how to ensure your agents stay accurate and aligned with business objectives, avoiding ‘hallucinations’ and maintaining customer trust. He also shares when to stick with classic workflows and when to switch to agents for higher-level tasks.

We also tackle the provocative question: Is a one-person unicorn possible?

If you’re interested in building a smarter, leaner business using AI, this episode will challenge how you think about scale. Enjoy!

• What is an agentic workflow? (03:48)
• Amos’s background and the origins of Swan AI (04:48)
• How an autonomous business is different from an AI-powered business (08:45)
• Why adding AI agents helps enhance employees, not replace them (13:43)
• How Amos is building an enterprise-level business with just 3 employees (18:26)
• How to control the AI agents’ context and accuracy (23:33)
• The difference between AI automation and AI agents (28:44)
• When to use automations and workflows vs AI agents (35:12)
• The best resources for building your own AI agent (42:36)
• Is a one-person unicorn possible? (45:08)

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  • Swan
  • Amos’s LinkedIn
  • Amos’s Autonomous Business Playbook
  • Amos’s Avatar

Sit back, grab a coffee, and learn how to scale your business without bloat, using AI agents.

The rules of selling on Amazon have changed, and sellers who don’t adapt are paying the price in time, revenue, and sometimes, their entire account.

In this episode, we’re joined by John Cavendish, the founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers.We dive into what’s really going wrong behind the scenes of Amazon businesses with someone who sees it all from the inside. From shifting product launch strategies to the overlooked support issues that sabotage sellers, we uncover the patterns that can quietly erode your success.

We explore the most common launch mistakes Amazon sellers make, why account suspensions are on the rise, and what proactive steps you can take to protect your account’s health before it’s too late.

If you want to launch smarter, avoid suspension triggers, and get ahead of account health issues before they escalate, this episode is packed with essential insights.

• How launching a product on Amazon has changed (03:47)
• Common product launch mistakes entrepreneurs make (10:17)
• The main support problems Amazon sellers experience (11:46)
• The most common reasons for account suspensions (17:19)
• Proactive steps you can take to avoid account health issues (19:59)
• How Seller Candy’s clients are reacting to tariffs (25:14)
• John’s advice to US-based Amazon sellers (29:42)

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  • Subscribe to our weekly newsletter
  • Seller Candy
  • Seller Candy Academy

Sit back, grab a coffee, and learn how to protect your Amazon seller account from unnecessary suspensions!