From cafes and gyms to supermarkets and restaurants, content creators are moving into everyday spaces, searching for attractive backdrops for their photos and videos. But as the influencer economy grows, their presence is dividing companies, customers and creators. Megan Lawton speaks to business owners, influencers and digital culture experts about what the rules should be.

Presenter: Megan Lawton

(Photo: Tony Marks, owner of the Starfish and Coffee cafe in Brighton in the UK; Credit: Megan Lawton)